Spring-2015
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Master of
Business Administration- MBA Semester 2
MB0046-Marketing
Management-4 Credits
(Book ID:
B1629)
Assignment (60 Marks)
Note: Answer all questions within 400 words each. Each
Question carries 10 marks 6 X 10=60
Q1. A marketing mix can be referred to
as a planned mix of the controllable elements of a product’s marketing plan,
commonly termed as 4Ps: Product, Price, Place and promotion. Considering the
increasing role of services in the economy and customer orientation, additional
3 Ps such as People, Process and physical evidence were added to the marketing
mix. These Ps are very important while generating optimum income for the
company since it will be adjusted until the right combination that serves the
needs of the customers. Define the term marketing mix. Describe the 7ps of
marketing mix.
Answer. The marketing mix refers to the set of actions, or tactics, that a
company uses to promote its brand or product in the market. The marketing mix
refers to the set of actions, or tactics, that a company uses to promote its
brand or product in the market. The 4Ps make up a typical marketing mix -
Price, Product, Promotion
Q2. A brand is a
composite set of beliefs and associations in the mind of consumers. In brand
development, as a part of branding strategy decision, the brand manager can
decide to create new brand elements for the new products, apply some of the
existing brand elements to the new product, or use a combination of existing
and new brand elements to the existing and new products. Explain the different
branding strategies used by the companies for their range of products.
Answer.
Q3. Describe the
international market entry strategies in brief.
Answer.
Q4. Personal
selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an
individual salesman or a sales team establishing and building a profitable
relationship with customers over a period of time through a series of steps.
Explain the steps in the personal selling process which helps in the successful
sales.
Answer.
Definition of Personal Selling:
Personal selling is an activity which involves a
face-to-face interaction with the customers wherein there is a quick response
and personal confrontation. This allows for more specific adjustment of the message.
Here, the communication message can be adjusted as per the customer’s specific
needs or wants. It offers you the opportunity to develop long-term familiarity
and relationship.
Process or steps in personal selling include the following:
1. Prospecting – This is
Q5. Describe the stages in Business
buying process.
Answer. The business buying decision
process involves five distinct
stages. At each stage, different decision makers may be involved, depending on
the cost and strategic importance of the purchase. To navigate the buying
decision process successfully, you need to provide the right type of
information and ensure that your sales representatives are contacting the right
Q6. Describe some
of the strategies for effective marketing and advertising in rural market. Also
explain the innovative use of media in rural market.
Answer: The rural
markets are estimated to be growing fatly compared to the urban markets. The
potentiality of rural markets is said to be like a 'woken up sleeping giant'.
These facts are substantiated in a study of market growth conducted by various
researches. In recent years, rural markets have acquired significance in
country like India. On account of the green revolution in India, the rural
areas are consuming a
Spring-2015
Get solved
assignments at nominal price of Rs.100 each.
08894344452
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