SUMMER-2015
Get solved
assignments at nominal price of Rs.120 each.
Mail us at: subjects4u@gmail.com or contact at
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Master of
Business Administration- MBA Semester 2
MB0046-Marketing
Management-4 Credits
(Book ID:
B1629)
Assignment (60 Marks)
Note: Answer all questions within 400 words each. Each
Question carries 10 marks 6 X 10=60
Q1. Do you think the argument of some
theorists that the traditional Ps are not enough for services marketing? Give
suitable examples to prove your point.
Answer. Service marketing constitutes a strategic area, which has propelled
growth and success for many organisations. Pure services and products are
hypothetical extremes as every product today is associated with some level of
service.
The Traditional 4PS
1) Product: According
to Philip Kotler, “A product is anything that can be offered to a market for
attention, acquisition, use, or consumption that might satisfy a need or want.”
·
products include
physical products, services, persons, places, organisations, and ideas.
·
Products have
various attributes such as quality, variety, design, brand, packaging,
services, and warranties that can be manipulated depending on what the target
market wants.
2) Price
·
It is a value
that will purchase a specific quantity, weight, or other measure of a product.
·
Price is the only
marketing mix variable that can be altered quickly. Price directly influences
3) Place
·
Place mix deals
with the physical distribution of products at the right time and right place.
For example, a customer usually purchases toiletries from nearby retail stores.
he development of marketing strategy as it is a major factor that influences
the assessment of value obtained by customers.
·
Distribution
channels may also be used in marketing strategy to differentiate a product from
its competitors.
·
A company uses
distribution channels like retailers, wholesalers, merchants, brokers and value
added resellers.
4) Promotion
·
This includes the
methods to communicate the features and benefits of the products or services to
its target customers. Some common methods include advertising, sales promotion,
direct selling, public relations, and direct marketing.
·
Promotion is a
key element of marketing programme that is used to favorably influence target
customers’ perceptions to facilitate exchange between the marketer and the
customer.
Q2. What is sales promotion? Explain any
eight tools of sales promotion directed at consumers.
Answer. Sales promotion is generally defined as those marketing activities
that provide extra values or incentives to the sales force, the distributors,
or the ultimate consumer and can stimulate immediate sales. Sales promotion is
generally broken into two major categories—consumer-oriented and trade-oriented
activities.
Q3. Define Environmental scanning.
Explain Delphi technique and Scenario Building technique of Environmental
Scanning.
Answer. Environmental scanning
Q4. Personal selling focuses in on
‘personal’ or ‘one to one’ selling. It involves an individual salesman or a
sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. Explain the steps in the
personal selling process which helps in the successful sales.
Q5. What is buying centre? Explain the
seven roles of buying centre and also specify the role of functional
departments in the purchase process.
Q6. Describe some of the strategies for
effective marketing and advertising in rural market. Also explain the
innovative use of media in rural market.
SUMMER-2015
Get solved
assignments at nominal price of Rs.120 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
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