Fall-2016
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Master of Business
Administration- MBA Semester 4
MK0016-Advertising Management and
Sales Promotion
(Book ID:-B1809)
Assignment (60
Marks)
Note: Answer all questions (with 300 to 400 words
each) must be written within 6-8 pages. Each Question carries 10 marks 6 X
10=60
Q1. Briefly discuss the Consumer
Protection Act and also elucidate its strengths and weaknesses.
Answer. Basic concepts under the
consumer Protection Act
1. Consumer: The term consumer is defined as
follows.
(I) A person
who buys any goods for a consideration. It also includes any user of such goods
when such use is made with the approval of the buyer. But it does not include a
person who obtains such goods for re-sale or for any commercial purposes.
Q2. Elaborate in detail factors that
are affecting marketing and advertisement.
Answer. This means the number of times
advertises has been shown with the description of the product or service, in
the granted time slots. So here, if any company needs more advertising
frequency for its product, then the company will have to increase its
advertising budget.
Q3. Explain the theories of
Advertising in detail.
Answer. Advertising has numerous objectives
which includes communicating with potential customers as well as persuading
them to adopt a particular product or develop a preference towards the product
for repeat purchase which ultimately results in brand loyalty. Advertising
Theory or theories therefore try to explain how and why advertising is
effective in influencing behaviors and accomplishing its objectives. There are
numerous theories on advertising. Most theories of
Q4. What are the various factors that
are influencing in setting of budget?
Answer. A company's advertising budget is the
amount it sets aside specifically for investment in paid placement of ad
messages through media. A number of factors impact a company's ad budget,
including its overall view of the role of advertising, monetary resources and
marketplace conditions. The factors that are influencing in setting of budget:-
View of Advertising
One of the
most significant effects on an ad budget is the value placed on the role of
advertising by company leaders. In some companies, advertising is considered a
necessary expense. This means
Q5. What are the various media that
may be used for direct marketing? What are their pros and cons?
Answer. Direct marketing is a form of
advertising which allows businesses and nonprofit organizations to communicate
directly to customers through a variety of media including cell phone text
messaging, email, websites, online adverts, database marketing, fliers, catalog
distribution, promotional letters and targeted television, newspaper and
magazine advertisements as well as
Q6. Write a short note on
A. Advertising in marketing mix
B. Positioning
Answer. a. Advertising in marketing
mix
The
advertising, as a part of promotion mix, is the basic element of promotion
within marketing mix. Advertising is any form of indirect presentation of ideas
products or services. The basic purpose of
Fall-2016
Get solved assignments
at nominal price of Rs.130 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
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