BBA209 – Marketing Management

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Bachelor of Business Administration- BBA Semester 1

BBA209 – Marketing Management

Set - 1

Q1.  What is Marketing? What is the scope for modern marketing?

Marketing                                          3

Scope of Marketing Management       7

Answer. Marketing - The meaning of marketing has been clearly brought out by the following definitions:

In the words of C.C. Knight, "Marketing embraces all efforts made in the discovery of consumers' actual and potential requirements for commodities and services and the steps taken for securing their actual

Q2. Write Short Notes on:

a. 4 Ps of Marketing

b. Additional 3 Ps of Marketing

Answer. 4 Ps of Marketing

Product: Product refers to the physical entity offered by the company to its customers, which is a combination of tangible and intangible qualities. Product normally refers to the goods or services offered by a company which satisfies the needs or wants of a customer. In broad terms, product can

Q3. Explain Packaging and labelling.

Packaging and labelling                                                10

Answer. Packaging

The packaging of a consumer product is an important part of the marketing plan. A good number of companies adopt square packages in place of round packages which save space. Lip-sticks and eye brow cosmetics are designed as pencil to be carried in ladies' purses or hand bags. Packing means wrapping of goods or products before they are transported, stored or delivered to a consumer. "

Set - 2

Q1. What are factors that affect the pricing decisions?

Factors affecting the pricing decisions                                      10

Answer. Factors Affecting Pricing Decisions

The pricing decisions are influenced by many factors. The price policies should be consistent with pricing objectives. The influencing factors for a price decision can be divided into two groups:

(1) Internal Factors and

(2) External Factors

Q2. Write short notes on

a. Different types of advertising appeals used by Ad Agencies

b. Essentials of a good advertising copy

Answer. Different types of advertising appeals used by Ad Agencies:

Ø  Emotional appeal influences customers to buy the products emotionally. These are the people who are emotionally motivated to buy certain products. Emotional appeal

Q3. In what way Macro-environment of an Organization affects the Marketing activity?

Impact of Macro environment on Marketing activity                  10

Answer. Macro-environment of the organization

Macro environment consists of those forces which are external to the firm. They are beyond the control of the firm. Macro environment not only offers opportunities but also poses threats to the firm. Successful firms take advantage of opportunities and convert threats into opportunities. Macro environment contains

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