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Winter-2014
Master of
Business Administration- MBA Semester 1
MB0039–Business Communication - 4 Credits
(Book ID:
B1622)
Assignment (60 Marks)
Note: Answer
all questions (with 300 to 400 words each) must be written within 6-8 pages.
Each Question carries 10 marks 6 X 10=60
Q1. As a speaker you are addressing a
group of people. Explain the elements involved in this communication.
Answer. Five elements of effective
communication:
1. Approach
Timing of
communication; choice of medium; tone and point of view (perspective, attitude,
and relationship regarding audience, purpose, and material); recognition of
audience (reader vs. writer orientation); direct vs. indirect presentation
(ordering of evidence and conclusions); persuasive strategies and rhetorical
appeals (logos,
Q2. What is the importance of
Kinesics and Proxemics in communication? Explain with examples.
Answer. Contact/low
contact nonverbal communication
Proxemics can be one criteria for the
classification of nonverbal communication: We talk about contact and
low-contact communication. Proximity is communicated, for instance, through the
use of space, distance, touching, and
Q3. How does internal business
communication affect the organization? Discuss the role of each stakeholder in
this.
Answer. Importance
of internal Business Communication
Shareholders
are important internal stakeholders of an organisation and they are the owners
of the company. As the capital required to run large organisations is huge, a
group of proprietors and partners cannot fund all the capital required.
Therefore, capital to run an organisation is raised from the public or private
organisations or
Q4 Imagine a new product from food
industry. Write a persuasive letter to customers, persuading them to buy your
company’s product.
Answer. Persuasive letters
The most
common type of persuasive letter is a sales letter addressed to customers,
persuading them to buy your company’s product. A sales letter is similar to an
advertisement and uses the same “AIDA” (Attention, Interest, Desire and Action)
format. This means taking the consumers through different mental stages in a
particular
Q5. You are going to face a job
interview for the post of Manager-operations. Which aspects you will keep in
mind while facing the interview?
Answer. The following aspects to be kept in
mind during job interview
During the job interview
Once you
have gone through the preparation stage, you are ready to face the actual
interview. This is the most important stage of the job application process,
during which attention should be paid to the following aspects:
1. Opening
formalities –
Q6 Write short notes on:
a) SQ3R technique of reading
b) Circulars
Answer. SQ3R Technique of Reading
SQ3R
technique of reading was developed by Robinson in his book"Effective
Study" (1970). SQ3R stands for the initial letters of the five steps:
1.
Survey – Survey refers to a quick glance
through the title page, preface and chapter headings of a text. By surveying,
you will be able to gauge the main ideas of the text. Besides, the author’s
name, date, place of publication and title page can give you an idea of the
general subject area. The table of contents, preface or foreword in a book
would give you
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