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Summer-2013
Master of
Business Administration- MBA Semester 1
MK0013–Marketing
Research-4 Credits
(Book ID: B1711)
Assignment
(60 Marks)
Note: Answer
all questions (with 300 to 400 words each) must be written within 6-8 pages.
Each Question carries 10 marks 6 X 10=60
Q1. Write a short note on:
A. Various types of Research (any
five)
B. Characteristics of Research.
Answer. A. 1. Pure research
Ø Also called as the fundamental or the
theoretical research.
Ø Is basic and original.
Ø Can lead to the discovery of a new
theory.
B. Characteristics of Research:
Ø Reliability is
a subjective term which cannot be measured precisely but today there are
instruments which can estimate the reliability of any research. Reliability is
the repeatability of any research, research instrument, tool or procedure.
Q2. Explain the process of sampling
and classification of non-probability sampling techniques.
Answer. Sampling - Statistical method of obtaining representative data or
observations from a group (lot, batch, population, or universe). A process used
in statistical analysis in which a predetermined number of observations will be
taken from a larger population. The methodology used to sample from a larger
population will depend on the type of analysis being
Q3. Discuss the types of Research
Design in brief.
Answer. A research design encompasses the methodology and
procedures employed to conduct scientific research. The design of a study defines
the study type (descriptive, correlation, semi-experimental, experimental,
review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case
study), research question, hypotheses, independent and dependent variables,
experimental design, and, if applicable, data collection methods and a
statistical analysis plan.
Q4. Explain the various types of
Consumer and Business to Business (B2B) market research.
Answer. Types of Consumer:
1. Loyal Consumers- These types of customers are less
in numbers but promote more sales and profit as compared to other customers as
these are the ones which are completely satisfied. These customers revisit the
organization over times hence it is crucial to interact and keep in touch with
them on a regular basis and invest much time and effort with them. Loyal
customers want individual attention and that demands polite and respectful
responses from supplier.
Q5. Explain the various methods used
to collect primary data in brief.
Answer. Primary data is a type of information that is
obtained directly from first-hand sources by means of surveys, observation or
experimentation. It is data that has not been previously published and is
derived from a new or original research study and collected at the source such
as in marketing. Primary data is the raw information before the processing is
done. It mainly consists of numerical collections of raw information to be
analyzed and evaluated. The term
Q6. Explain various methods of
central tendency with formula and example for each.
Answer. In statistics, a central tendency (or, more commonly, a measure of central tendency)
is a central value or a typical value for a probability distribution. It is
occasionally called an average or just the center of the distribution. The most
common measures of central tendency are the arithmetic mean, the median and the
mode. A central tendency can be calculated for either a finite set of values or
for a theoretical distribution, such as the normal distribution.
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