MBA203-Marketing Management

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Master of Business Administration - MBA Semester 2

MBA203-Marketing Management

Set - 1

Q1. Enumerate the differences between Selling and Marketing Concepts.

(Differences between Selling and Marketing Concepts       10)

Answer. Differences between Selling and Marketing Concepts:-

Q2. What do you mean by Environmental Scanning? Explain the various Micro environmental factors of an Organization.

Environmental Scanning

Various Micro environmental factors of an Organization

Answer. Zero coupon bonds

Environmental scanning refers to the careful monitoring of an organisation's internal and external environment for detecting early signs of opportunities and threats that may influence its present and future marketing plans. It helps the marketer in taking decisions regarding where to compete, how to compete, and on what to compete.

Q3. Write Short notes on:

i. Types of Buying Motives                         5

ii. Engel-Kollat-Blackwell model                 5

Answer. The important types of buying motives are as follows:

•          Inherent and learned buying motives

•          Emotional and rational buying motives

•          Psychological and social buying motives

Inherent and learned buying motives – Inherent buying motives arise from the basic needs of the consumers such as sex, comfort, and safety.

These are more

Set - 2

Q1. Explain Product Line. What are the major product line strategies?

Product Line

Product Line Strategies

Answer. A product line is a group of products for essentially similar use, and technical and marketing considerations. Colgate product line includes Colgate Dental Cream, Colgate Gel, Colgate Total, Colgate Herbal, etc.

Major product line strategies are:

•          Expansion

Q2. Write short notes on:

i. Cost-plus pricing

ii. Marginal cost pricing

Answer.  Cost-plus or full-cost pricing

This is the most common method used for pricing. Under this method, the price is set to cover costs (materials, labour, and overhead) and predetermined percentage or profit. Let us discuss the factors determining the normal profit. Generally, margins charged are highly sensitive to the market

Q3. What do you mean by Publicity? Explain the various salient features of Publicity.

Publicity

Features

Answer. Publicity

Publicity is defined as the non-personal stimulation of demand for a product, service, or business unit. It is obtained by planting commercially significant news about a product, service, or business unit in a published medium or by providing favourable presentation in the radio, television, or on stage that is not paid for by the sponsor. Negative publicity can damage the

FALL-2018

Get solved assignments at nominal price of Rs.125 each.

Any issues mail us at: subjects4u@gmail.com or contact at

08219081362