Get
fully solved assignments.
For
queries mail us at: subjects4u@gmail.com or
WhatsApp at
8728863595
MBA and MBA (Banking & Finance)
MMPC-006: Marketing Management
Q1. A. Define
and discuss the term “Marketing”. Elaborate its scope and significance in an
enterprise.
Needs, Wants
and Demands are always the starting point for marketing activities. Explain
with a suitable example.
b. Discuss
the various stages involved in the consumer buying process with reference to
buying a smart phone brand of your choice.
Ans.
Q2. A.
Discuss the product line decisions that a firm should consider to pursue and
consolidate its position in the face of competition.
b. Discuss
the concept of Product Life Cycle. Elaborate the various stages by taking the
example of a shaving cream brand of your choice. What alternatives will you
suggest for the brand during its decline stage and why? Offer your reasons.
Ans.
Q3. A.
Discuss the various factors that affect the Pricing decisions in a firm.
Explain the three cost oriented pricing approaches that a firm can use in
pricing their products/services.
b.
Enterprises are sensing the need to become more integrated in their marketing
communication efforts. Discuss with an example where you have been a part of
the integration process or may have come across the said integration.
Ans.
Q4. A.
What do you understand by the term Advertising? Discuss the various types of
advertising and the major role that advertising plays in the promotion of a
firms offering. Explain by taking one example each from a product and a service
of your choice.
b. Explain
the nature and role of Personal Selling. Discuss the steps involved in the
selling process by taking an example of a financial software product for a
medium enterprise.
Ans.
Get
fully solved assignments.
For
queries mail us at: subjects4u@gmail.com or
WhatsApp at
8728863595
No comments:
Post a Comment