MK0013 – Market Research

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 3

MK0013–Market Research-4 Credits

(Book ID: B1711)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Define Research and its characteristics. Also explain any seven types of research.

Answer.

Types: Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories.

1. Pure research

Q2. Explain the various types of Consumer and Business to Business (B2B) market research.

Answer. Types of Consumer:

1. Loyal Consumers- These types of customers are less in numbers but promote more sales and profit as compared to other customers as these are the ones which are completely satisfied. These customers revisit the organization over times hence it is crucial to interact and keep in touch with them on a regular basis and invest much time and effort with them. Loyal customers want individual attention and that demands polite and respectful responses from supplier.

2. Discount Consumers-

Q3. Discuss the various Techniques of Sales Analysis and forecasting in estimating the current market demand.

Answer. Sales forecasting is a difficult area of management. Most managers believe they are good at forecasting. Reasons for undertaking sales forecasts businesses are forced to look well ahead in order to plan their investments, launch new products, and decide when to close or withdraw products and so on. The sales forecasting process is a critical one for most businesses.

Types of forecasting

There are two major

Q4. Discuss the Various techniques of Probability sampling techniques in detail with examples.

Answer. Probability Sampling

A probability sampling method is any method of sampling that utilizes some form of random selection. In order to have a random selection method, you must set up some process or procedure that assures that the different units in your population have equal probabilities of being chosen.

Simple Random Sampling

The simplest

Q5. Explain the process of sampling and classification of non-probability sampling techniques.

Answer. Sampling:

A process used in statistical analysis in which a predetermined number of observations will be taken from a larger population. The methodology used to sample from a larger population will depend on the type of analysis being performed, but will include simple random sampling, systematic sampling and observational sampling. The sample should be a representation of the general population.

Q6. Discuss the features of online marketing research and its types.

Answer. Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. The information provided by a careful market analysis conducted online can also identify popular trends that can assist a company in creating a strategy that will get better results. When used properly, online marketing research can be an effective tool that a company can use to experience higher revenues.

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

MK0012 – Retail Marketing

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 3

MK0012–Retail Marketing-4 Credits

(Book ID: B1723)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Explain the classification of retail formats in detail with Indian examples.

Answer. Australian entrepreneur, Gerry Harvey, once said this about retailing: “Basically we get confused a bit about what retail is. It is really just buying things, putting them on a floor and selling them.” Now there are countless retailers who sell their goods. In a country like India, where the population and economy are growing, the retail business is a booming one, and there are a number of retail formats. Classification:

Q2. Define e-tailing. Explain the future of electronic retailing.

Answer. E-tailing is the selling of retail goods on the Internet. Short for "electronic retailing," and used in Internet discussions as early as 1995, the term seems an almost inevitable addition to e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer (B2C) transaction. Electronic retailing (e-tailing) is a buzzword for any business-to-consumer (B2C) transactions that take place over the Internet. Simply put, e-tailing is the sale of goods online. Companies like Amazon and Dell created the online retail industry by putting the entire customer experience -

Q3. Discuss the Retail pricing strategies.

Answer. Pricing of a product is vital for a retailer. It determines the profit and is one of the major marketing mix tools. Therefore retailers have to be very careful while choosing the pricing strategy to achieve profit goal. They need to design good pricing strategy for particular brands, categories, stores and markets. Two key elements in factoring product cost are the cost of goods and operating expenses. The costs of goods include the price paid for the product, plus any shipping and handling expenses

Q4. Describe the Retail Buying Process in brief.

Answer. Retail Buying Process:

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door

Q5. Write short notes on:

A. Types of retail store location with examples

B. Classification of retail consumers based on shopping.

Answer. (a) Types of Retail Store:

1. Shopping Center

Strip malls and other attached, adjoining retail locations will also have guidelines or rules for how they prefer their tenants to do business. These rules are probably more lenient than a mall, but make sure you can live with them before signing a lease.

2. Downtown Area

Like the mall, this type of store location may be another premium choice. However, there may be more freedom

Q6. Explain the Retail Merchandising Management (RMM) in brief.

Answer. Merchandising

1. Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well.

2. Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store.

3. Merchandising helps in the sensible presentation of the products available for sale to entice the customers and make them a brand loyalist.

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

MK0011 – Consumer Behaviour

                         Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 3

MK0011–Consumer Behaviour-4 Credits

(Book ID: B1722)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Explain the tri-component attitude model

Answer. Attitudes are usually defined as a disposition or tendency to respond positively or negatively towards a certain thing (idea, object, person, and situation). They encompass, or are closely related to, our opinions and beliefs and are based upon our experiences.

Attitudes are evaluative statement favorable or unfavorable related to person, object or event. They reflect that how one feel about something. For example if someone says that I like my job. This statement expresses

Q2. Describe the levels of consumer decision making while buying.

Answer. The consumer purchase decision process is generally viewed as consisting of sequential steps or stages through which the buyer passes in purchasing a product or service. The various steps in this process as well as the relevant internal psychological processes that occur at each stage such as motivation, perception, attitude formation, integration and learning.

A. Problem recognition — the first step in the consumer decision-making process is that of problem recognition, which is caused by a difference between the consumer’s ideal state and actual state. There are various causes of sources of problem recognition. These include:

Ø  Out of stock

Ø  Dissatisfaction

Ø  New needs/wants

Ø  Related

Q3. Explain brand image and the dimensions of brand personality.

Q4. Explain the VALS (Value and Lifestyle) framework with diagram.

Answer. VALS ("Values, Attitudes and Lifestyles") is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services to appeal to the people most likely to purchase them.

The main dimensions of the VALS framework are primary motivation (the horizontal dimension) and resources (the vertical dimension). The vertical dimension segments people based on the degree to which they are innovative and have resources such as income, education, self-confidence, intelligence,

Q5. Explain the five categories of Adopters in innovation process.

Answer. 1.  Innovator: Venturesome

Observers have noted that venturesomeness is almost an obsession with innovators. They are very eager to try new ideas. This interest leads them out of a local circle of peer networks and into more cosmopolite social relationships. Communication patterns and friendships among a clique of innovators are common, even though the geographical distance between the innovators may be considerable. The innovator must be able to cope with the high degree of uncertainty about an innovation at the time

                         Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

MK0010 – Sales, Distribution and Supply Chain Management

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 3

MK0010–Sales, Distribution and Supply Chain Management-4 Credits

(Book ID: B1721)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Define Aggregate Planning and its strategies to meet demand and supply.

Answer. In the spectrum of production planning, aggregate planning is intermediate-range capacity planning that typically covers a time horizon of 2 to 12 months, although in some companies it may extend to as much as 18 months. It is particularly useful for organizations that experience seasonal or other fluctuations in demand or capacity. The goal of aggregate planning is to achieve a production plan that will effectively utilize the organization’s resources to match

Q2. Explain the SCOR model with a diagrammatic representation.

Answer. Supply-chain operations reference-model (SCOR) is a process reference model developed by the management consulting firm PRTM, now part of PricewaterhouseCoopers LLP (PwC) and endorsed by the Supply-Chain Council (SCC) as the cross-industry de facto standard diagnostic tool for supply chain management. SCOR enables users to address, improve, and communicate

Q3. Explain the recent trends in Sales Management.

Answer. Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management.

Sales manager is the typical title of someone whose role is sales management. The role typically involves talent development and leadership. Sales management can involve any of the following activities:

Q4. Explain “Green supply chain management” in detail.

Answer. Green Supply Chain Management (Green SCM) hsa gained significance among manufacturers due to the following reasons:

Ø  Diminishing raw materials

Ø  Deterioration of environment

Ø  Overflowing waste lands

Ø  Increasing levels of pollution

In today’s competitive world, it is not only about being environment friendly but also about better business sense and profits

Q5. Explain the various stages involved in the personal selling process.

Answer. Personal selling is the most expensive form of advertising and to be effective one should use a step by step process to gain the most benefit. Personal selling can adjust the manner in which facts are communicated and can consider factors such as culture and behaviour in the approach. They can ask questions to discover the specific need of the customer and can get feedback and adjust the presentation as it progresses.

1. Step One: Prospecting - the first step in the personal selling process

The process of looking for and checking leads is called prospecting or determining which firms or individuals

Q6. Discuss three components of supply chain management.

Answer. Supply chain management (SCM) is the management of an interconnected or interlinked between network, channel and node businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. It is also defined as the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

IB0012 – Management of Multinational Corporations

Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 4

IB0012–Management of Multinational Corporations-4 Credits

(Book ID: B1200)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Discuss the meaning, objectives and difficulties of international business.

Answer. International business is a term used rarely to describe all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundary. Usually, private companies undertake such transactions for profit; governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources include capital, skills, people etc. for international

Q2. What is the impact of Globalization on world economy? What are the devices of globalization?

Answer. Globalization (or globalisation) is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its posterity the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities.

The concept of globalisation is closely connected to recent changes in the world economy. The entire industrialized world was hit by an economic crisis in the 1970s. Profits fell sharply and capitalist companies

Q3. What do you understand by multinational corporations? Analyze the types of MNCs.

Answer. Multinational corporations:

A corporation that has its facilities and other assets in at least one country other than its home country. Such companies have offices and/or factories in different countries and usually have a centralized head office where they co-ordinate global management. Very large multinationals have budgets that exceed those of many small countries. Sometimes referred to as a "transnational corporation".

A multinational corporation (MNC) or multinational enterprise (MNE) is a corporation that is registered in

Q4. Enumerate the factors which affect the organizational structure of an international firm. Explain the merits and drawbacks of matrix structure.

Q5. Discuss the various money management decisions in MNC.

Answer.

Q6. Write short notes on:

(a) International technology transfer

(b) Licensing.

Answer. (a) Technology transfer leads to commercialization because of achieving the mission of the company. The technology surrounding the maintenance function will be investigated and this will be the major function in the company.

The advantages are as follows:-

The use of research and development is also a kind of advantage associated with the commercialization mechanism. This will develop the great place for the purpose of knowledge. It will develop the activities between the technology transfer and its research as well as development. This will also help to utilize the full potential advantage for public & private needs. Technology transfer also creates the advantage for benefiting the mission’s of the organization.

Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

IB0011 – International Marketing

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 4

IB0011–International Marketing-4 Credits

(Book ID: B1199)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Discuss the scope of international marketing. How is international marketing more complex than domestic marketing?

Answer. Scope:

International Marketing constitutes the following areas of business:-

Exports and Imports: International trade can be a good beginning to venture into international marketing. By developing international markets for domestically produced goods and services a company can reduce the risk of operating internationally, gain adequate experience and then go

Q2. What are trade barriers? Compare tariff and non-tariff barriers.

Answer. Trade barriers are measures that governments or public authorities introduce to make imported goods or services less competitive than locally produced goods and services. Not everything that prevents or restricts trade can be characterized as a trade barrier. A trade barrier may be linked to the very product or service that is traded, for example technical requirements.

A barrier can also be of an administrative nature, for example rules and procedures in connection with the transaction. In a number of areas, special international ground rules have been agreed, which limit the ways in which countries can regulate trade. It means that some barriers are legal while others are

Q3. How is international marketing research carried out? Discuss in brief.

Answer. The scientific method includes the following steps:

Ø  Formulate a problem

Ø  Develop a hypothesis

Ø  Make predictions based on the hypothesis

Ø  Devise a test of the hypothesis

Q4. List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt.

Answer. In an era of globalization, one of the challenges that companies face when selling their products abroad is how to set appropriate prices. Most of the same factors used in setting prices in a single country are taken into account when formulating an international pricing strategy, but many factors often are overlooked in national pricing and must be given special attention when moving into global markets.

Q5. Write short notes on:

a) International commercial terms (Incoterms)

b) Commercial invoice

Answer. (a) The Incoterms rules or International Commercial Terms are a series of pre-defined commercial terms published by the International Chamber of Commerce (ICC) that are widely used in International commercial transactions or procurement processes. A series of three-letter trade terms related to common contractual sales practices, the Incoterms rules are intended primarily to clearly communicate the tasks, costs, and risks associated with the transportation and delivery of goods.

Q6. Explain the difference between the role of World Bank and International Monetary Fund.

Answer. The World Bank was formed on 27 December, 1945, in Washington D.C. The World Bank provides technical and financial assistance to underdeveloped nations for development schemes like building roads, schools, hospitals, etc. The main aim is to eliminate poverty from the world. World Bank is an internationally supported bank that provides financial and technical assistance to developing countries for development programs (e.g. bridges, roads, schools, etc.) with the stated goal of

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

IB0010 – International Financial Management

Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 3

IB0010–International Financial Management-4 Credits

 (Book ID: B1759)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Explain the goals of international financial management. Give complete explanation on Gold Standard 1876-1913. List down the advantages and disadvantages of Gold Standard.

Answer. International Financial Management also known as International Finance is a popular concept which means management of finance in an international business environment, it implies, doing of trade and making money through the exchange of foreign currency. A company's most important goal is to make money and keep it. Profit-margin ratios are one way to measure how much money a company squeezes from its total revenue or total sales.

1. Gross Profit Margin

The gross profit margin tells us the profit a company makes on its cost of sales or cost of goods sold. In other

Q2. Give an introduction on capital account with its sub-categories. Discuss about capital account convertibility.

Answer. A national account that shows the net change in asset ownership for a nation. The capital account is the net result of public and private international investments flowing in and out of a country. May also refer to an account showing the net worth of a business at a specific point in time. The Capital Account (also known as financial account) is one of two primary components of the balance of payments, the other being the current account. Whereas the current account reflects a nation's net income, the capital

Q3. Explain the concept of Swap. Write down its features and various types of interest rate swap.

Answer. A swap is an agreement between two parties to exchange sequences of cash flows for a set period of time. Usually, at the time the contract is initiated, at least one of these series of cash flows is determined by a random or uncertain variable, such as an interest rate, foreign exchange rate, equity price or commodity price. Conceptually, one may view a swap as either a portfolio of forward contracts, or as a long position in one bond coupled with a short position in another bond.

A contract between two

Q4. Elaborate on measuring exchange rate movements. Explain the factors that influence exchange rates.

Answer. Measuring exchange rate movements:

After defining the types of exchange rate risk that a firm is exposed to, a crucial aspect of a firm’s exchange rate risk management decisions is the measurement of these risks. Measuring currency risk may prove

Q5. Write short notes on:

(a) International Credit Markets

(b) International Bond Markets.

Answer. (a) 'Credit Market'

1. The broad market for companies looking to raise funds through debt issuance. The credit market encompasses investment-grade bonds and junk bonds, as well as short-term commercial paper.

2. The market for debt offerings as seen by investors of bonds, notes and securitized obligations such as mortgage pools and collateralized debt obligations (CDOs).

The credit

Q6. Country risk is the risk of investing in a country, where a change in the business environment adversely affects the profit or the value of the assets in a specific country. Explain the country risk factors and assessment of risk factors.

Answer. Many investors choose to place a portion of their portfolios in foreign securities. This decision involves an analysis of various mutual funds, exchange traded funds (ETFs), or stock and bond offerings. However, investors often neglect an important first step in the process of international investing. When done properly, the decision to invest overseas begins with determining the riskiness of the investment climate in the country under consideration. Country risk refers to the economic, political and business risks that are unique to a specific country, and that might result in unexpected investment losses.

Economic risk:

Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490