Sunday, 12 June 2016

MF0018-Insurance and Risk Management

Spring-2016
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Master of Business Administration - MBA Semester 4
MF0018-Insurance and Risk Management
(Book ID: B1816)
Assignment (60 Marks)
Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Explain price risk and its types. Explain Risk management methods.
Answer. Price risk is the risk of a decline in the value of a security or a portfolio. Price risk is the biggest risk faced by all investors. Although price risk specific to a stock can be minimized through diversification, market risk cannot be diversified away. It is the Probability of loss occurring from adverse movement in the market price of an asset.
A price risk is the risk that an investor will invest in an equity that will eventually be worth less than what they paid for it. There are ways to manage price risk, but as long as there is some investment going on in unsecured products, there is no way to totally eliminate it. Therefore, the

Q2. An organization is a legal entity which is created to do some activity of some purpose. There are elements of a life insurance organization. Explain the elements of life insurance organization.
Important activities-2
Internal organization-3
Distribution system-2
Functions of the agent-3
Answer. An ‘organization’ is a legal entity which is created to do some activity or to achieve some purpose. It is created under some law, which gives it a status and identity. Because of the identity, the organization is considered to be a person in law. Therefore, it can enter into contracts, be sued in courts, accumulate property and wealth, and do business, in the same manner as any individual can do. The way activities are grouped lead to the formation of offices, departments and sections Responsibilities (for results) have to be clarified and authorities (to take decisions and utilize resources) have to be defined. When all these are clarified, there will be people holding

Q3. Explain the doctrine of indemnity, doctrine of subrogation and warranties and its types and classification.
Answer. Doctrine of indemnity:
Indemnity means security or compensation against loss or damage. The principle of indemnity is such principle of insurance stating that an insured may not be compensated by the insurance company in an amount exceeding the insured’s economic loss. In type of insurance the insured would be compensation with the amount equivalent to the actual loss and not the amount exceeding the loss.

Q4. Give short notes on:
a. Evidence and claim notice.
b. Subrogation
c. Salvage
Answer. a. Let's say that you have a reading passage that has an essay writing prompt at the end. After you read the passage, your writing prompt asks you to determine the theme for the passage and to give supporting evidence to prove your point. In this writing prompt, it's not enough to just tell your reader what your theme is. It is also not enough to show the evidence that confirms your answer. You also need to include information that explains why you believe your answer is right.
Here's how it works:

Q5. Explain the marketing mix (7 P’s) for insurance companies
Answer. The Marketing Mix Extended 7P’s:
1. Product - the Product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get. A product is an item that is built or produced to satisfy the needs of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods.
A product has a certain life cycle that includes the growth phase, the maturity phase, and the sales decline phase.


Q6. Explain the benefits of reinsurance. Elaborate on the application of reinsurance.
Answer. Purchasing reinsurance reduces insurers’ insolvency risk by stabilizing loss experience, increasing capacity, limiting liability on specific risks, and/or protecting against catastrophes. Consequently, reinsurance purchase should reduce capital costs. However, transferring risk to reinsurers is expensive. The cost of reinsurance for an insurer can be much larger than the actuarial price of the risk transferred. With purchasing reinsurance, insurers accept to pay higher costs of insurance production to reduce their underwriting risk.
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MF0017-Merchant Banking and Financial Services

Spring-2016
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Master of Business Administration - MBA Semester 4
MF0017-Merchant Banking and Financial Services
(Book ID: B1815)
Assignment (60 Marks)
Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Rating methodology is used by the major Indian credit rating agencies. Explain the main factors of that are analyzed in detail by the credit rating agencies.
(Business risk analysis, financial analysis, Management evaluation, Geographical analysis, Regulatory and competitive environment, Fundamental analysis) 2, 2, 2,2,1,1
Answer. Rating Methodology used by the major Indian credit rating agencies is more or less the same. The rating methodology involves an analysis of all the factors affecting the creditworthiness of an issuer company e.g. business, financial and industry characteristics, operational efficiency, management quality, competitive position of the issuer and commitment to new projects etc. A detailed analysis of the past financial statements is made to assess the performance and to estimate the future earnings. The company’s ability to service the debt obligations over the

Q2. Give the meaning of the concept of venture capital funds. Explain the features of venture capital fund.
(Meaning of venture capital funds, Features of venture capital funds) 3, 7
Answer. Venture capital is the money provided by investors to start firms and small businesses with long-term growth potential. This is a very important source of funding for start-ups that do not have access to capital markets. It typically entails high risk for the investor, but it has the potential for above-average returns.


Q3. Hire purchase is one of the important concepts. There are certain features of hire purchase agreement so explain the points of it. Differentiate between hire purchase and leasing.
(Concept of hire purchase, Differences between hire purchase and leasing) 5, 5
Answer. In a hire purchase system, the buyer acquires the property by promising to pay in monthly, quarterly and half-yearly installments. The period of payment has to be fixed while signing the hire sale agreement. Though the buyer acquires the asset after signing the agreement, the title of ownership remains with the vendor until the buyer pays the entire liability. When the buyer pays the entire installment and any other obligation according to hire purchase agreement, only then the title of ownership of goods would be transferred to the hirer. If the hirer makes any default in the payment of any installment, the hire vendor has the right to repossess the goods. In this case, the amount that is already paid so far by the hirer will be forfeited.

Q4. Explain the concept of Depository receipts. Write down the difference between American Depository Receipts (ADR) and Global Depository Receipts (GDR) also mention the issues involved in ADR/GDR.
(Explanation of Depository Receipts, Differences between ADR and GDR, Issues involved in ADR/GDR) 4, 3, 3
Answer. Depository receipts are securities that are traded in foreign currency. These receipts are issued by the foreign bank or institution which acts as a depository of shares issued by a domestic company.
Depository receipts can be classified into sponsored and unsponsored ones.

Q5. What is Online Trading? Explain the process of online trading.
(Measuring and explanation of Online Trading, Explanation of process of Online trading) 6, 4
Answer. Online trading is one of the crucial financial services provided by financial institutions and merchant bankers. For example, Indiabulls Securities Limited is one of India’s foremost stock brokerage house having a pan India presence. The organization is a pioneer in providing online stock trading platform in India and currently has a customer base of seven lacs customers.

Q6. Write short notes on:
a. Depository Participants
b. Benefits of Depository Systems
Answer. a. Depository Participants: All the functions performed by depositories are actually executed by the depository participants (DPs). All activities related to recording of allotment of securities, transfer of securities etc. are executed through depository participants and no investor can directly open an account with a depository. A depository can enter into an agreement with various depository participants who would work as agents of the depository. Depository Participant works as an intermediary between the investor and depository and they are called as

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MF0016-Treasury Management

Spring-2016
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Master of Business Administration - MBA Semester 4
MF0016-Treasury Management
(Book Id: B1814)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. Give the meaning of treasury management. Explain the need for specialized handling of treasury and benefits of treasury.

Answer. Treasury management is the planning, organising and control of funds required by a corporate entity. Funds come in several forms: cash, bonds, currencies, financial derivatives like futures and options etc. Treasury management covers all these and the intricacies of choosing the right mix. According to Teigen Lee E, “Treasury is the place of deposit reserved for storing treasures and disbursement of collected funds”. Treasury management is one of the key responsibilities of the Chief Financial Officer (CFO) of a company.

 


Q2. Explain foreign exchange market. Write about all the types of foreign exchange markets. Explain the participants in foreign exchange markets.

Answer. Foreign Exchange market (forex market) deals with purchase and sale of foreign currencies. The bulk of the market is “over the counter” (OTC) i.e. not through an exchange which is well regulated.
International trade and investment essentially requires foreign markets. Banks act as intermediaries and perform currency exchange transactions by quoting purchase and selling prices.
In India the Foreign Exchange Management Act (FEMA) 1999 is the law relating to forex transactions and its aim is to develop, liberalize and promote forex market and its effective utilization.

 



Q3. Write an overview of risk mitigation. Explain the processes of risk containment. Write about the tools available for managing risks.

Answer. Risk Mitigation: It is important that an organisation is not only aware of the risks before it impacts their bottom line, but has well-laid action plans to meet the risks and mitigate its adverse impact.
The overall responsibility for risk management lies with the top management and the board of directors of the enterprise.

 



Q4. What is Interest Rate Risk Management (IRRM)? Write the components and features of IRRM. Explain the macro and micro factors affecting interest rate.

Answer. Interest Rate Risk Management (IRRM)
Interest Rate Risk is the risk
·       to the earnings from an asset portfolio caused by interest rate changes
·       to the economic value of interest-bearing assets because of changes in interest rates
·       to costs of fixed-rate debt securities from falling bank rates
·       to impact of interest rates on cost of capital used by the firm as hurdle rate for capital investment


 



Q5. Explain the contents of working capital. Write down the need for working capital.

Answer. As stated above, working capital comprises the working assets of a firm. What are these assets? Look at the items in these examples.
1.     A trading business for instance may have to purchase and store products to be sold, paying for them before they can be sold and cashed. A factory that produces and sells products has to store raw materials and finished goods, besides having some unfinished materials under process.
2.     A company may also need to allow the customers to pay later instead of insisting on cash at the point of delivery.
 




Q6. Explain the concepts and benefits of integrated treasury. Explain the advantages and disadvantages of operating treasury.

Answer. The concept of integrated treasury works on the principle that Treasury can be a single unifying force of a company’s activities in the money market, capital market and forex market; and can help the company derive synergy. Synergy is a powerful advantage in business because it brings together two or more activity domains and achieves a total effect that is greater than the sum of all the individual domains.

Thus a decision related to money market instruments, for example, is taken after reviewing possible forex actions that could enhance the benefit of the decision.
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MK0018-International Marketing

Spring-2016
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Master of Business Administration - MBA Semester 4
MK0018-International Marketing
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Differentiate between GATT and WTO.
Answer. General Agreement on Tariff and Trade (GATT):
The GATT, was established on a provisional basis after the Second World War in the wake of other new multilateral institutions dedicated to international economic cooperation — notably the “Britton Woods” institutions now known as the World Bank and the International Monetary Fund.
The original 23 GATT countries were among over 50 which agreed a draft Charter for an International Trade Organization (ITO) — a new specialized agency of the United Nations. The Charter was intended to provide not only world trade disciplines but also contained rules relating to employment, commodity agreements, restrictive business practices, international investment and services.

Q2. Write short notes on the following:
A. International franchising
B. International contract manufacturing
Answer. a. International franchising: Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time. The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building "chain stores" to distribute goods that avoids the investments and liability of a chain. The franchisor's success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.

Q3. What are the stages in which international markets are screened and analyzed?
Answer. The five steps are Country Identification, Preliminary Screening, In-Depth Screening, Final Selection and Direct Experience. Let’s take a look at each step in turn.
In-Depth Screening
The countries that make it to stage three would all be considered feasible for market entry. So it is vital that detailed information on the target market is obtained so that marketing decision-making can be accurate. No one can deal with not only micro-economic factors but also local conditions such as marketing research in relation to the marketing mix i.e. what prices can be charged in the nation? – How does one distribute a product or service such as ours in the nation? How should we communicate with are

Q4. What is counter-trade? Describe the various types of counter-trade.
Answer. Countertrade means exchanging goods or services which are paid for, in whole or part, with other goods or services, rather than with money. A monetary valuation can however be used in counter trade for accounting purposes. In dealings between sovereign states, the term bilateral trade is used.
Countertrade also occurs when countries lack sufficient hard currency, or when other types of market trade are impossible.

Q5. Discuss the role of sales promotion and personal selling in international marketing.
Answer. Sales promotions
Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most marketing managers' arsenal of tools to drive demand. As companies expand into international markets, marketers usual rely on the same tools that serve them well in the domestic market. However, some sales promotions may not

Q6. Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
Answer. a. Bill of Exchange:
A written, unconditional order by one party (the drawer) to another (the drawee) to pay a certain sum, either immediately (a sight bill) or on a fixed date (a term bill), for payment of goods and/or services received. The drawee accepts the bill by signing it, thus converting it into a post-dated check and a binding contract.

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MK0017-E-Marketing

Spring-2016
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Master of Business Administration - MBA Semester 4
MK0017-E-Marketing
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Explain the collaborative Click-and-Brick model.
Answer. Bricks and clicks (aka clicks and bricks, click and mortar, bricks, clicks and flips, Womble Store Method (WSM)[citation needed] or WAMBAM) is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide telephone sales support. The advent of mobile web has made businesses operating bricks and clicks businesses especially popular, because it means customers can do tasks like shopping when they have spare time and do not have to be at a computer. Many of these users prefer to use mobile shopping sites.

Q2. Explain the factors that influence e-consumer’s buying behavior.
Answer. 1. Internal or psychological factors:
The buying behaviour of consumers is influenced by a number of internal or psychological factors. The most important ones Motivation and Perception.
a) Motivation:
A need becomes a motive when it is aroused to a sufficient level of intensity. A motive is a need that is sufficiently pressing to drive the person to act.




Q3. Explain the advertising media commonly used by businesses to implement their e-marketing plans.
Answer. Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals

Q4. What is affiliate marketing?
Answer: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Q5. Briefly explain copyright & trademark.
Answer. Copyright is a legal right created by the law of a country that grants the creator of original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use. A major limitation on copyright is that copyright protects only the original expression of ideas, and not the underlying ideas themselves.



Q6. Write short notes on:
a) Blogs
b) Classified advertising
Answer. a. Blogs
A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently, "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "micro-blogging" systems helps integrate MABs and single-author blogs into societal new streams. Blog can also be used as a verb, meaning to maintain or add content to a blog.

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MK0016-Advertising Management and Sales

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Master of Business Administration - MBA Semester 4
MK0016-Advertising Management and Sales
Promotion
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. List some of the factors that affect advertising in India.
Answer. There are 4 main types of factors influencing consumer behavior: cultural factors, social factors, personal factors and psychological factors.
Cultural factors:
Cultural factors are coming from the different components related to culture or cultural environment from which the consumer belongs.

Q2. Write a short notes on:
A. Media Planners
B. Media Buyers
Answer. a. Media planners are key players in the advertising and marketing industry. Essentially, these guys are tasked with maximising returns on advertising and promotional activities across different media channels. The role of a media planner is often combined with that of a media buyer, though larger companies tend to employ separate individuals for this purpose.



Q3. Describe the AIDA model of consumer response hierarchy.
Answer. Communication Response Hierarchy: One of the things that a marketer is interested in is receiving consumer feedback or response, which helps in gauging the effectiveness of the communication. Experts have found that consumers often respond to messages in a hierarchical order of behavior. These hierarchical responses are demonstrated through various models of consumer response stages.
Traditional response models propose that a consumer typically moves through various stages of responses ranging from first becoming aware about a product to finally purchasing it. These responses can typically be divided into cognitive, affective and behavioral responses. For each stage of consumer readiness or

Q4. What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.
Answer. Media (the singular form of which is medium) is the collective communication outlets or tools that are used to store and deliver information or data.  It is either associated with communication media, or the specialized mass media communication businesses such as:  print media and the press, photography, advertising, cinema, broadcasting (radio and television) and publishing.
“Above the line” and “Below the line”
 Above The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often

Q5. What are the various media that may be used for direct marketing? What are their pros and cons?
Answer. Direct Marketing Media:
While many people associate direct marketing with direct mail, direct mail is only one of several advertising media utilized by direct marketers. Other major direct marketing media include the telephone, magazines, newspapers, television, and radio. Alternative media include card decks, package and bill inserts, and matchbooks. Within the major media, new technological developments are giving direct marketers an expanded range of choices from videocassettes (possibly advertised on television, requested


Q6. Describe the Consumer Protection Act and its strengths and weaknesses.
Answer. Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers' disputes and for matters connected therewith.
1. Right to Safety:
According to this right the consumers have the right to be protected against the marketing of goods and services which are hazardous to life and property, this right is important for safe and secure life. This right includes concern for consumer’s long term interest as well as for their present requirement.
Sometimes the manufacturing defects in pressure cookers, gas cylinders and other electrical appliances may cause loss to life, health and property of customers. This right to safety protects the consumer from

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MK0015-Services Marketing and Customer Relationship Management

Spring-2016
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Master of Business Administration- MBA Semester 4
MK0015-Services Marketing and Customer Relationship Management
(Book ID: B1808)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.
Q1. Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Answer. The process of setting goals should be a collaborative process between an employee and his or her manager. Whether writing long- or short-term goals, the most widely-used framework is:
1. S-M-A-R-T.

Q2. List & classify the 7P’s of marketing.
7P’s of marketing
Answer. The Marketing Mix Extended 7P’s:
1. Product - the Product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get. A product is an item that is built or produced to satisfy the needs of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods.
A product has a certain life cycle that includes the growth phase, the maturity phase, and the sales decline phase. It is important for marketers to reinvent their products to stimulate more demand once it reaches the sales decline phase.




Q3. Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model
Answer. Howard-Sheth model is based on the assumption that the consumer behaves rationally during purchase, process is repeatable and is result of incentives which have their source in the environment (input variables). It consists of four main groups of variables:

Q4. What are the uses of IT in the Education & Banking sector?
Answer. Uses in Education:
1. Plenty of Educational Resources: Information technology makes it easy to access academic information at any time. Both students and teachers use Information technology to acquire and exchange educational material. For example; teachers can easily provide visual and audio classes to their students using computers and broadband internet. This breaks the boundaries of accessing information, because the student will simply attend a lecture while not in a physical classroom.

Q5. Describe the nature of service marketing.
Nature of service marketing
Answer. Nature or Characteristics of Services:
1. Intangibility
Unlike product, service cannot be touched or sensed, tested or felt before they are availed. A service is an abstract phenomenon. Service marketing is one of the major activities in the contemporary economy. The only information consumer has about the service are the promises of satisfaction. Intangibility of the services causes a great deal of uncertainty for buyers. Services are intangible and do not have a physical existence. Hence services cannot be touched, held, tasted or smelt. This is most defining feature of a service and that which primarily differentiates it from a product. Also, it poses a unique challenge to those

Q6. Write short notes on:
a. e-CRM
b. Customer Life Cycle
Answer. a. e-CRM: The e-CRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT).
Leveraging E-CRM –
This is the second of a two-part series exploring the significant role of data integration in electronic customer relationship management (e-CRM) analytics. In the first part we introduced electronic customer relationship management, provided a foundation for our research, proposed our hypotheses and presented a new framework. In this second part we detail our research methodology and discuss our

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