MH0056–Public Relations & Marketing for Healthcare Organizations

SUMMER-2015

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Master of Business Administration - MBA Semester 4

MH0056–Public Relations & Marketing for Healthcare Organizations-4 Credits

(Book ID: B1320)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. SWOTS analyze the hospital you are in and evaluate the same in the light of hospital service offered, from the customer’s point of view and write a report.

Answer. Strategic planning demands realistic and objective assessment. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Understanding where you are today is fundamental to achieving your future goals. The well-known SWOT analysis appears disarmingly simple. But avoid the temptation do it quickly or casually. Taking this valuable analysis for granted would be downright unfortunate.

Q2. Explain the types of public relations research.

Answer. Many public relations practitioners count communication and strategy as the most valuable skills in their field. But in practice, one cannot put those skills to good use without a foundation of research and information gathering. It’s important to know a client’s needs, target market, and available resources in order to draw up a good PR plan. For example, before submitting a story to a magazine, you have to know its readership and editorial standards to make sure your piece will fit in.

Q3. Define e-marketing. Explain the various components of an e-marketing activity plan.

Q4. Discuss the current scenario of medical tourism in India.

Answer. These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications. India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.

Q5. Describe the future of healthcare marketing.

Answer. Health Care Marketing is a new approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection. Health marketing is one of the ways through which advancements in medicine and in health-protecting services like insurance are made widely known.

Q6. Discuss brand building on the internet.

Answer. Everybody needs to get their name out there on the social web. For entrepreneurs, however, it’s an even more critical aspect of the job. A social presence gives you the credibility to attract clients, partners and investors by making yourself available and demonstrating your personality and experience. Building your online brand in a meaningful way is no easy task, and there are many tools available to get you on the right path. Below, we've picked 10 tested methods and highlighted some of the best web tools to help your brand gain momentum in a crowded online marketplace.

1. Media Requests

Being quoted in news articles is an excellent way to demonstrate your authority. It’s a free way to promote yourself and demonstrate thought leadership. There are a few excellent tools out there that

SUMMER-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: subjects4u@gmail.com or contact at

09882243490