IB0011-International Marketing

Winter-2015

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Master of Business Administration- MBA Semester 3

IB0011-International Marketing

(Book ID: B1811)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.

Answer. Management orientations

The form and substance of a company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The worldview of a company’s personnel can be described as ethnocentric, polycentric, regiocentric, and geocentric. Management at a company with a prevailing ethnocentric orientation may consciously make a decision to move in the direction of geocentricism.

Q2. Hofstede’s cultural classification helps in understanding the cultural diversity. Discuss the 4 dimensions with examples.

Answer. Importance of culture in international marketing

Culture is the way that we do things around here. Culture could relate to a country (national culture), a distinct section of the community (sub-culture), or an organization (corporate culture). It is widely accepted that you are not born with a culture, and that it is learned. So, culture includes all that we have learned in relation to values and norms, customs and traditions, beliefs and religions, rituals and artifacts (i.e. tangible symbols of a culture, such as the Sydney Opera House or the Great Wall of China).

Q3. How are the international markets segmented on the basis of development?

Answer. International marketing research

International Market Research is a particular discipline of Market Research, focusing on certain geographical areas. International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilized or further processed – which is the area of industrial goods and B2B-Marketing. International market research projects may have various objectives and purposes.

Q4. Differentiate between national and international products, global and standardized products with examples.

Answer. Product adaptations (also called differentiation or localization or customization) come in several forms. Marketing strategies in a country- by-country basis are tailored with the peculiarities of the local market. By this, product adaptations are considered as necessary strategy in order to cater to the different needs of customers in various countries. Following the concept of “logical incremental ism”, it can be argued that continual changes can foster flexibility and experimentally.

Q5. Write short notes on:

a) Containerization

b) 4 PL operators

Answer. The benefits of containerization take place over three main dimensions:

• Transport costs. The main transports costs benefits of containerization are jointly the outcome of lower transshipment costs and economies of scale applied to maritime shipping and terminal operations. Since containerized cargo is subject to less damage as well as lower theft levels, insurance rates are generally lower. Another significant benefit is that the container itself becomes the minimal load unit, implying that a wider range of exporters and importers can get access to international markets as the minimal entry unit, a single container load, becomes affordable.

Q6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?

Answer. Choosing the product

Before breaking into the foreign market, marketers must consider factors that influence product adoption. As explained by Diffusion Theory at least six factors have a bearing on the adoption process: relative advantage, compatibility, trainability/divisibility, observability, complexity and price. These factors are all perceptual and thus subjective in nature. For a product to gain acceptance it must demonstrate its relative advantage over existing alternatives. A product must also be compatible with local customs and habits. A freezer would not find a ready market in Asia where people prefer fresh food. A new product should also

Winter-2015

Get solved assignments at nominal price of Rs.125 each.

Mail us at: subjects4u@gmail.com or contact at

09882243490