Thursday, 11 June 2015

MB0048-Operations Research


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Master of Business Administration- MBA Semester 2
MB0048-Operations Research-4 Credits
(Book ID: B1631)
Assignment (60 Marks)
Note: Answer all questions within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. Discuss the methodology of Operations Research. Explain in brief the phases of Operations Research.
Answer. a). The basic dominant characteristic feature of operations research is that it employs mathematical representations or models to analyze problems. This distinct approach represents an adaptation of the scientific methodology used by the physical sciences. The scientific method translates a real given problem into a mathematical representation which is solved and retransformed into the original context. The OR approach to
Q2. a. Explain the graphical method of solving Linear Programming Problem.
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.
Answer. a). Linear programming (LP, or linear optimization) is a mathematical method for determining a way to achieve the best outcome (such as maximum profit or lowest cost) in a given mathematical model for some list of requirements represented as linear relationships. The procedure for mathematical formulation of a linear programming problem consists of the following major steps:
Step 1: Study the given situation to find the key decision variables to be made.
Step 2: Identify the variables involved and
Q3. a. Explain how to solve the degeneracy in transportation problems.
b. Explain the procedure of MODI method of finding solution through optimality test.
Answer. a). Degeneracy in transportation problem
If the basic feasible solution of a transportation problem with m origins and n destinations has fewer than m + n – 1 positive (occupied cells), the problem is said to be a degenerate transportation problem.
Degeneracy can occur at two stages:
1. at the initial solution
2. during the testing of the optimal solution
To resolve degeneracy,
Q4. a. Explain the steps involved in Hungarian method of solving Assignment problems.
b. Find an optimal solution to an assignment problem with the following cost matrix:

J1
J2
J3
J4
M1
10
9
7
8
M2
5
8
7
7
M3
5
4
6
5
M4
2
3
4
5

Answer. a). Hungarian method algorithm is based on the concept of opportunity cost and is more efficient in solving assignment problems. Adopt the following steps mentioned below to solve an AP using the Hungarian method algorithm:
Step 1: Prepare row ruled matrix by selecting the minimum values for each row and subtract it from other elements of the row.
Step 2: Prepare column reduced matrix by subtracting minimum value of the column from the other values of that
Q5. a. Explain Monte Carlo Simulation.
b. A Company produces 150 cars. But the production rate varies with the distribution.
Production Rate
147
148
149
150
151
152
153
Probability
0.05
0.10
0.15
0.20
0.30
0.15
0.05
At present the track will hold 150 cars. Using the following random numbers determine the average number of cars waiting for shipment in the company and average number of empty space in the truck. Random Numbers  82, 54, 50, 96, 85, 34, 30, 02, 64, 47.
Answer. a). Monte Carlo simulation is a computerized mathematical technique that allows people to account for risk in quantitative analysis and decision making. The technique is used by professionals in such widely disparate fields as finance, project management, energy, manufacturing, engineering, research and development, insurance, oil & gas, transportation, and the environment.
Monte Carlo simulation furnishes the decision-maker with a range of possible outcomes and the probabilities they will occur for any choice of action
Q6. a. Explain the dominance principle in game theory.
b. Describe the Constituents of a Queuing System.
c. Differentiate between PERT and CPM.
Answer. a). Dominance principle in game theory,
At times, a convex combination of two or more courses of action may dominate another course of action.  Whenever  a  course  of  action  (say A s or B q ) is dominated by others, then that course of action ( A s or B q ) can be deleted from the pay-off matrix. Such a deletion will not affect the choice of the solution, but it reduces the order of
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MB0047-Management Information Systems


Spring-2015
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Master of Business Administration- MBA Semester 2
MB0047-Management Information Systems-4 Credits
(Book ID: B1968)
Assignment (60 Marks)
Note: Answer all questions within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. In today’s life, Individuals rely on information systems, generally Internet-based, for conducting much of their personal lives: for socializing, study, shopping, banking, and entertainment. Information technology refers to anything related to computing technology, such as networking, hardware, software, the Internet, or the people that work with these technologies. How do you differentiate between information system and information technology? Explain using an example.
Answer. Information System
An information system can be defined as set of coordinated network of components, which act together towards producing, distributing and or processing information. An important characteristic of computer-based information systems information is precision, which may not apply to other types.
In any given organization information system can be classified based on the usage of the information. Therefore, information systems in business can be divided into operations support system and management support
Q2. Explain decision making with MIS using Travelling salesman problem.
Answer. A decision is choice out of several alternatives (options) made by the decision maker to achieve some objective s in a given situation. Business decisions are those, which are made in the process of conducting business to achieve its objective in a given environment. Managerial decision-making is a control point for every managerial activity may be planning, organizing, staffing, directing, controlling and communicating. Decision-making is the
Q3. How to use information system to support competitive strategy? Explain with an example for each strategy.
Answer. 1. The Role of IS in Value Chain Analysis
IS competitive advantage in VCA:-
a. Internet link with suppliers, dealers
b. Extranets: using the Inter
Q4. Decision making is a daily activity for any human being. In the decision making process, we choose one course of action from a few possible alternatives. In the process of decision making, we may use many tools, techniques and perceptions. Describe Herbert Simon model on Decision making.
Answer. Herbert Simon made key contributions to enhance our understanding of the decision-making process. He suggested for the first time the decision-making model of human beings. The model consisted of three steps, intelligence, design, and choice. In the intelligence phase, the problem is identified, and information is collected
Q5. Write short notes on
a. Data administration
b. Managing concurrency
c. Reduced data redundancy
d. Recovery from crashes
e. Data access.
Answer. a). Data administration is the process by which data is monitored, maintained and managed by a data administrator and/or an organization. Data administration allows an organization to control its data assets, as well as their processing and interactions with different applications and business processes. Data administration ensures that the entire life cycle of data use and processing is on par with the enterprise’s objective.
Q6. Write short notes on
a. Role of workplace monitoring
b. Power over users.
Answer. a). Employee monitoring is the act of monitoring employee activity. Organizations engage in employee monitoring to track performance, avoid legal liability, protect trade secrets, and address other security concerns. The practice may impact employee satisfaction due to its impact on privacy.
If employees use company computers for their work, companies often utilize Employee monitoring software that allow them to
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MB0046-Marketing Management


Spring-2015
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Master of Business Administration- MBA Semester 2
MB0046-Marketing Management-4 Credits
(Book ID: B1629)
Assignment (60 Marks)
Note: Answer all questions within 400 words each. Each Question carries 10 marks 6 X 10=60
Q1. A marketing mix can be referred to as a planned mix of the controllable elements of a product’s marketing plan, commonly termed as 4Ps: Product, Price, Place and promotion. Considering the increasing role of services in the economy and customer orientation, additional 3 Ps such as People, Process and physical evidence were added to the marketing mix. These Ps are very important while generating optimum income for the company since it will be adjusted until the right combination that serves the needs of the customers. Define the term marketing mix. Describe the 7ps of marketing mix.
Answer. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion
Q2. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
Answer.
Q3. Describe the international market entry strategies in brief.
Answer.  
Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
Answer. Definition of Personal Selling:
Personal selling is an activity which involves a face-to-face interaction with the customers wherein there is a quick response and personal confrontation. This allows for more specific adjustment of the message. Here, the communication message can be adjusted as per the customer’s specific needs or wants. It offers you the opportunity to develop long-term familiarity and relationship.
Process or steps in personal selling include the following:
1. Prospecting – This is

Q5. Describe the stages in Business buying process.
Answer. The business buying decision process involves five distinct stages. At each stage, different decision makers may be involved, depending on the cost and strategic importance of the purchase. To navigate the buying decision process successfully, you need to provide the right type of information and ensure that your sales representatives are contacting the right
Q6. Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.
Answer: The rural markets are estimated to be growing fatly compared to the urban markets. The potentiality of rural markets is said to be like a 'woken up sleeping giant'. These facts are substantiated in a study of market growth conducted by various researches. In recent years, rural markets have acquired significance in country like India. On account of the green revolution in India, the rural areas are consuming a
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MB0045-Financial Management


Spring-2015
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Master of Business Administration- MBA Semester 2
MB0045-Financial Management-4 Credits
(Book ID: B1628)
Assignment (60 Marks)
Note: Answer all questions within 400 words each. Each Question carries 10 marks 6 X 10=60
Qus1: Explain the liquidity decisions and its important elements. Write complete information on dividend decisions.
Answer. The liquidity decision is concerned with the management of the current assets, which is a pre-requisite to long-term success of any business firm. This is also called as working capital decision. The main objective of the current assets management is the trade-off between profitability and liquidity, and there is a conflict between these two concepts. If a firm does not have adequate working capital, it may become illiquid and consequently
Q2. Explain about the doubling period and present value. Solve the below given problem:
Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?
Answer. Doubling period
A very common question arising in the minds of an investor is “how long will it take for the amount invested to double for a given rate of interest”. There are 2 ways of answering this question:
1. One way is to answer it by a rule known as ‘rule of 72’. This rule states that the period within which the amount doubles is obtained
Q3. Write short notes on:
a) Operating Leverage
b) Financial leverage
c) Combined leverage
Q4. Explain the factors affecting Capital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the degree of leverage employed by them. What is the average cost of capital of both firms?
Answer.
Q5. Explain all the sources of risk in capital budgeting with examples.
Solve the below given problem:
An investment will have an initial outlay of Rs 100,000. It is expected to generate cash inflows. Cash inflow for four years.
If the risk free rate and the risk premium is 10%,
a) Compute the NPV using the risk free rate
b) Compute NPV using risk-adjusted discount rate
Answer. There are several definitions for the term ‘risk’. It may vary depending on the situation, context and application. Risk may be termed as a degree of uncertainty. It may be defined as the possibility that the actual result from an investment will differ from the expected result. Risk in capital budgeting maybe defined as the variation of actual cash flows from the expected cash flows.
Q6. Explain the objectives of Cash Management. Write about the Baumol model with their assumptions.
Answer. The major objectives of cash management in a firm are:
• Meeting payments schedule
• Minimizing funds held in the form of cash balances
Meeting payments schedule
In the normal course of functioning, a firm has to make various payments by cash to its employees, suppliers and infrastructure bills. Firms will also receive cash through sales of its products and collection of receivables
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MB0044-Production and Operation Management


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Master of Business Administration- MBA Semester 2
MB0044-Production and Operation Management-4 Credits
(Book ID: B1627)
Assignment (60 Marks)
Note: Answer all questions within 400 words each. Each Question carries 10 marks 6 X 10=60
Q1: Write short notes on:
1. Environmental scanning as a basis for strategic decision making
2. Tools for implementation of operations
3. Differentiation strategies as a basis of decision making
4. Core competencies as a basis of decision making.
Answer. 1.) Environmental scanning is the acquisition and use of information about events, trends, and relationships in an organization's external environment, the knowledge of which would assist management in planning the organization's future course of action. Depending on the organization's beliefs about environmental analyzability and the extent that it intrudes into the environment to understand it, four modes of scanning may be differentiated: undirected viewing, conditioned viewing, enacting, and searching.
Q2. Answer the following questions:
a. What is forecasting?
b. What are the benefits of forecasting?
c. What are the cost implications of forecasting?
d. List the different types of forecasting methods.
Answer. a). Forecasting is a decision-making tool used by many businesses to help in budgeting, planning, and estimating future growth. In the simplest terms, forecasting is the attempt to predict future outcomes
Q3. Describe the process of value analysis.
Answer. Generally the process of value analysis can be divided into the following four steps:
1. Data gathering.
2. Analysis and valuation of functions.
3. Idea generation and evaluation of substitutes.
Q4. What do you understand by “line balancing”? What happens if line balance does not exist?
Q5. Explain the steps to set data in logical order so that the business process may be defined. List the ingredients of a business process.
Q6. Describe the post implementation review of a project. Explain the tools that may be considered for post implementation review.
Answer. Project Completion is not the end to the project management process. Finishing a project doesn't ensure that benefits from the project's outcome have been achieved.  Also there is a need to ensure that the lessons learned during the project are not forgotten. More effective design and execution of future projects can be achieved when
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MB0043–Human Resource Management


Spring-2015
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Master of Business Administration- MBA Semester 1
MB0043–Human Resource Management-4 Credits
(Book ID: B1626)
Assignment (60 Marks)
Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
Q1. Explain the functions of Human Resource Management.
Answer. Human Resource Management (HRM) is all about balancing the organization’s people and processes to best achieve the goals and the strategies of the organization, as well as the goals and the needs of employees.
1. Recruitment
A great deal of attention and resources is required to attract, hire and retain an experienced, committed and well-motivated workforce. This is perhaps one of the most basic HR functions. There are several elements to this task such as developing a job description, advertising the job postings, screening applicants, conducting
Q2. Define Management Development. Discuss the Off the job development methods.
Answer:  Definition of Management Development:
Management development is the overall concept that describes the many ways that organizations help employees develop their personal and organizational skills, either as managers in a management job or with an eventual management job in mind.
Building the skills of managers through management development options is critical to the effective functioning of your organization.
Q3. Discuss the concept of HRIS. Explain the applications of HRIS in Human Resource Management.
Answer. Definition of Human Resource Information System
HRIS has become significant for decision-making and policy formulation as well as for ensuring fairness and equity in HR policies and practices. There is an increasing realisation that for organisational survival and growth in a competitive environment, human resource is the most critical resource.
Q4. Discuss the basic guidelines of a Disciplinary policy
Answer:  Discipline
As far as possible, all the rules should be framed in cooperation and collaboration with the representatives of employees. If the latter have a share in formulating them, they will be more likely to observe them.
Q5. Suppose you have joined as an HR and you have been assigned a task to carry out the grievance handling procedure in your organization. What according to you are the causes of Grievance? Describe in detail the Grievance handling procedure
Answer. Causes of Grievances
In the previous section, we discussed the concept of grievance. Let us now discuss the causes of grievance. Grievances can arise out of the day to day working relations in an organisation. Relations with supervisors and colleagues also determine employee’s job satisfaction.
Q6. Write short notes on the following:
a) Job Enlargement
b) Job Enrichment.
Answer. b. Job Enrichment
Job enrichment is a management concept that involves redesigning jobs so that they are more challenging to the employee and have less repetitive work. Job enrichment is an attempt to motivate employees by giving them the opportunity to use the range of their abilities. It is an idea that was developed by the
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MB0042–Managerial Economics


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Master of Business Administration- MBA Semester 1
MB0042–Managerial Economics-4 Credits
(Book ID: B1625)
Assignment (60 Marks)
Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
Q1. What is production function and its uses? Explain the two types of production functions.
Answer: Production function and its uses:
Production function relates physical output of a production process to physical inputs or factors of production. The production function is one of the key concepts of mainstream neoclassical theories, used to define marginal product and to distinguish allocate efficiency, the defining focus of economics. The primary purpose of the production function is to address allocate efficiency in the use of factor inputs in production and the resulting distribution of income to those factors, while abstracting away from the technological
Q2. Consumers' interview method is a survey method used for estimating the demand for new products. This method is very important with regard to collect the relevant information directly from the consumers with regard to their future purchase plans. Opinion surveys and direct interview method are the two important techniques among all. Describe these two methods in detail.
Answer. Interviews are a far more personal form of research than questionnaires. In the personal interview, the interviewer works directly with the respondent. Unlike with mail surveys, the interviewer has the opportunity to probe or ask follow-up questions. And, interviews are generally easier for the respondent, especially if what is sought is opinions or impressions. Interviews can be very time consuming and
Q3. A cost-schedule is a statement of variations in costs resulting from variations in the levels of output and it shows the response of costs to changes in output. If we represent the relationship between changes in the level of output and costs of production, we get different types of cost curves in the short run. Define the kinds of cost concepts like TFC, TVC, TC, AFC, AVC, AC and MC and its corresponding curves with suitable diagrams for each.
Answer:  Total fixed cost and output:
TFC refers to total money expenses incurred on fixed inputs like plant, machinery, tools & equipments in the short run. Total fixed cost corresponds to the fixed inputs in the short run production function. TFC remains the same at all levels of output in the short run. It is the same when output is nil. It indicates that whatever may be
Q4. Inflation is a global Phenomenon which is associated with high price causes decline in the value for money. It exists when the amount of money in the country is in excess of the physical volume of goods and services. Explain the reasons for this monetary phenomenon.
Answer. Inflation
Inflation has become a global phenomenon in recent years. Development economics is very much associated with inflation. An in-depth study of inflation is of paramount importance to a student of managerial economics. The term inflation is used in many senses and hence it is very difficult to give a generally accepted, universally agreeable,
Q5. Discuss the practical application of Price elasticity and Income elasticity of demand.
Answer. Practical application of price elasticity of demand
Few examples on the practical application of price elasticity of demand are as follows:
1. Production planning – It helps a producer to decide about the volume of production. If the demand for his products is inelastic, specific quantities can be produced while he has to produce different quantities, if the demand is elastic.
Q6. Define revenue. Explain the types of revenue and the relationship between TR, AR and MR with an example of a hypothetical revenue schedule.
Answer. Revenue is the total amount received by a business or recognized as earned when the business sells something, usually services and goods. In modern accountancy, revenue is recorded when it is earned not when the cash is received from customers. For example when a phone service provider records revenue
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