MB0052-Strategic Management and Business Policy

Winter-2015

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Master of Business Administration - MBA Semester 4

MB0052-Strategic Management and Business Policy

(Book ID: B1699)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Illustrate the Strategic Management Model (SMP). Explain the levels in SMP

Strategic Management Model 4

Levels in SMP

Answer. The strategic management process means defining the organization’s strategy. It is also defined as the process by which managers make a choice of a set of strategies for the organization that will enable it to achieve better performance.

Strategic management is a continuous process that appraises the business and industries in which the organization is involved; appraises its competitors; and fixes goals to meet the entire present and future

Q2. “Business need to be planned not only for today but also for future. This implies the continuity and the need for sustainability” Enumerate.

Planning for business continuity 10

Answer. Planning for Business Continuity:-

1. Accept the potential threats and risks facing your company. The possibility of a disruption shutting down your business operations is scary to think about, but you should always be prepared and willing to accept that risks and threats can cause turmoil for your business. Once you can accept that unplanned for risks and threats can have devastating results on business operations, you can then make a plan that ensures that both your business’s assets and personnel are sufficiently protected.

Q3. Explain the following:

(a) Core competence

(b) Value chain analysis

Answer. a. A core competency is a concept in management theory introduced by, C. K. Prahalad and Gary Hamel. It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace".

Core competencies fulfill three criteria:-

1. Provides potential access to a wide variety of markets.

2. Should make a significant contribution to the perceived customer benefits of the end product.

3. Difficult to imitate by competitors.

For example, a company's core competencies may include precision mechanics, fine optics, and micro-

Q4. Write a brief note on Turnaround strategy.

Answer. Turnaround management is a process dedicated to corporate renewal. It uses analysis and planning to save troubled companies and returns them to solvency, and to identify the reasons for failing performance (or decreasing presence and position) in the market, and rectify them. Turnaround management involves management review, activity based costing, root failure causes analysis, and SWOT analysis to determine why the company is failing. Once analysis is completed, a long term strategic plan and restructuring plan are created. These plans may or may not involve a bankruptcy filing. Once

Q5. What is Stability Strategy? Explain the BCG (Boston Consulting Group) Portfolio Model.

Stability Strategy 5

BCG Portfolio Model

Answer. A stability strategy refers to a strategy by a company where the company stops the expenditure on expansion, in other words it refers to situation where company do not venture into new markets or introduce new products. Stability strategy is adopted by company due to following reasons -

Ø  When the company plans to consolidate its position in the industry in which company is operating.

Ø  When the economy is in recession or there is a slowdown in the economy than companies want to have more cash in their balance sheet rather than investing that cash for expansion or other such

Q6. Define the term ‘Strategic alliance’. Enumerate its characteristics and objectives.

‘Strategic alliance’ 3

Its characteristics and objectives

Answer. A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between mergers and acquisitions and organic growth. Partners may provide the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge, expertise, or intellectual property.

Characteristics:-

1. Joint ventures strategic alliances.

A strategic alliance is often, but not always, in the form of a joint venture. A joint venture is created when two or more firms work together to form a new business entity that is separate from its "parents." (Not all joint ventures fit this definition; joint ventures by acquisitions are exceptions. See below.) Ownership may

Winter-2015

Get solved assignments at nominal price of Rs.125 each.

Mail us at: subjects4u@gmail.com or contact at

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