MK0017-E-Marketing

Winter-2015

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Master of Business Administration- MBA Semester 4

MK0017-E-Marketing

(Book ID: B1810)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Define E-Customers with some examples. Also explain the online buying process.

Answer. Electronic customer relationship management (e-CRM) is seen to arise from the consolidation of traditional CRM with the e-business applications marketplace and has created a flurry of activity among companies. E-CRM is the proverbial double-edged sword, presenting both opportunities and challenges for companies considering its adoption and implementation. e-CRM creates for companies such as enhanced customer interactions and relationships as well as personalization options, all of which are potential sources of competitive advantage. It also explores the challenges confronting companies implementing e-

Q2. An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer. e-CRM creates for companies such as enhanced customer interactions and relationships as well as personalization options, all of which are potential sources of competitive advantage. It also explores the challenges confronting companies implementing e-CRM such as managing an on-line channel, data integration issues and information technology (IT) architecture challenges.

Q3. Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics.

Answer. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Visitor statistics by metrics-

Q4. Write short notes on:

A. Any five points on e-marketing as competitive advantage.

B. Virtuous cycle of e-marketing

Answer. a. Five points on e-marketing as competitive advantage:

1. Convenience

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Q5. Functions of E-marketing are represented by 2P+2C+3S formula (Personalization, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Answer. The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing –the well-known 4 P's (Product – Price – Promotion –Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix. Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 3 P's) is built around the concept

Q6. Discuss the selling methods and sales promotion of E-marketing.

Answer. Explanation of Selling methods –

A number of specific selling strategies come under the umbrella of sales or selling, including the following:

• Cold calling

• Consultative selling

• Direct selling

• Guaranteed sale

Winter-2015

Get solved assignments at nominal price of Rs.125 each.

Mail us at: subjects4u@gmail.com or contact at

09882243490