IB0011-International Marketing

Spring-2016

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Master of Business Administration- MBA Semester 3

IB0011-International Marketing

(Book ID: B1811)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Discuss the concept of international marketing. How is international marketing difference from domestic marketing?

Answer. International marketing can be defined as marketing of goods and services outside the firm’s home country. International marketing has the following two forms of marketing:

Ø  Multinational marketing.

Ø  Global marketing.

Q2. Explain Hofstede’s cultural dimension. Discuss the main elements of culture with examples.

Answer. Hofstede’s cultural dimensions

According to Dr. Geert Hofstede, ‘Culture is more often a source of conflict than of synergy. Cultural differences are a trouble and always a disaster.’

Professor Hofstede carried out a detailed study of how values in the workplace are influenced by culture. He worked as a psychologist in IBM from 1967 to 1973. At that time he gathered and analyzed data from

Q3. Define international marketing research approach? Discuss the international research process.

Answer. International Market Research is a particular discipline of Market Research, focusing on certain geographical areas. International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilized or further processed – which is the area of industrial goods and B2B-Marketing. International market research projects may have various objectives and purposes.

Classical market research very often covers cross-country issues. This may however lead to differing

Q4. Discuss the various steps in the process of product development. Describe international product life cycle.

Answer. The eight stages or process or steps involved in the development of a new product are listed as:

1. Idea generation

The first step in new-product development is idea generation.

New ideas can be generated by:

Ø  Conducting marketing research to find out the consumers' needs and wants.

Ø  Inviting suggestions from consumers.

Q5. Write short notes on:

Ø  Export documentation

Ø  Export import procedure

Answer. a. Export Documentation:

There are a number of documents, which have to be prepared by the exporter in order to arrange export of his consignments. 

These documents can be mainly classified into two i.e. 

(a) Commercial Documents and

Q6. Define ethical problems in international Marketing? Explain the 4ps of international marketing?

Answer. The company often has to choose the extent to which it will respect foreign market practices while it maintains a core of ethical and social values on which it refuses to compromise.

1. Operations

Companies entering a foreign market typically develop some local operations there. Normal practices in the foreign market may include activities that would be considered immoral or illegal at home. Companies have to decide whether to provide safe working conditions, pay living wages, limit environmental impacts and adhere to contractual conditions when local companies may not maintain such standards. Small businesses may struggle with compromising on such issues when the profitability of their foreign operations is at stake.

Spring-2016

Get solved assignments at nominal price of Rs.125 each.

Mail us at: subjects4u@gmail.com or contact at

09882243490