Spring-2016
Get solved
assignments at nominal price of Rs.125 each.
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Master of
Business Administration - MBA Semester 4
MH0056-Public
Relations & Marketing for Healthcare Organizations-4 Credits
(Book ID:
B1320)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.
Q1. Explain the concept of service
and marketing. Discuss the steps involved in healthcare marketing process.
Answer. Service
marketing might
include the process of selling telecommunications, health treatment, financial,
hospitality, car rental, air travel, and professional services. Marketing has
been considered to be an integral business aspect for long. Service marketing is the endorsement of
economic activities offered by a company to its consumers, it is considered to
be a special sub set of marketing because it focuses on how rendering of
services can affect both the customer attitude and the marketing strategy.
Q2. Discuss the various steps
involved in marketing research.
Answer. The various stages or steps
in the marketing research process are discussed below:
1. Identification and Defining the
Problem:
The market
research process begins with the identification “of a problem faced by the
company. The clear-cut statement of problem may not be possible at the very
outset of research process because often only the symptoms of the problems are
apparent at that stage. Then, after some explanatory research, clear definition
of the problem is of crucial importance in marketing research because such
research is a costly process involving time, energy and money.
Q3. Explain the types of public
relations research.
Answer. Many public relations practitioners
count communication and strategy as the most valuable skills in their field.
But in practice, one cannot put those skills to good use without a foundation
of research and information gathering. It’s important to know a client’s needs,
target market, and available resources in order to draw up a good PR plan. For
example, before submitting a story to a magazine, you have to know its
readership and editorial standards to make sure your piece will fit in.
There are
various types of research involved in PR, such as market research, industry
research, news tracking, and competitive analysis. Each project requires
different research methods, but one thing is constant:
Q4. Discuss the current scenario of
medical tourism in India.
Answer. These days it seems like every
country in the world promotes itself as a haven for medical tourism. The
reality is that in most cases they offer sub-standard facilities and limited
skills/qualifications. India has tens of thousands of skilled physicians and
nurse practitioners. Over the last two decades, the economic boom in India has
led to the building of medical facilities & infrastructure that rival the
very best that western medical care that the west has to offer. Many of the
physicians that practice in these hospitals and clinics have returned (to
India) from the U.S. and Europe, leaving behind successful practices.
Q5. Discuss the future of healthcare
marketing.
Answer. Health Care Marketing is a new approach to public health
that applies traditional marketing principles and theories alongside
science-based strategies to prevention, health promotion and health protection.
Health marketing is one of the ways through which advancements in medicine and
in health-protecting services like insurance are made widely known.
Q6. Discuss the standard metrics to
evaluate public relations in healthcare.
Answer. Standards for
traditional media measurement
The “Proposed Interim Standards for Metrics in Traditional
Media Analysis,” addresses some of the core elements of traditional media
metrics such as calculating impressions, what counts as a media “hit”,
assessing sentiment and quality – basic measures for which practitioners have
consistently failed to achieve consensus. As the comments from industry
professionals to date suggest, these are important first steps focused on
outputs only, and we need to go further to address the outcomes linking PR to
business results. But, while there is still ground to cover, this effort is
more than anything we have to date and brings us closer toward establishing a
common language, transparency and consistency. And, the next phase for
traditional media standards is already underway.
Standards for social media measurement
The effort
to establish social media measurement standards began in 2011 with the creation
of the #SMM Standards Coalition, a cross industry collaboration which unveiled
its roadmap and first interim standard in June 2012 at the AMEC European
Summit. These include a "content sourcing and
Spring-2016
Get solved
assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
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