BBR605 - Modern Retail Management Process and Retail services

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Bachelor of Business Administration- BBA

SEMESTER

VI

SUBJECT CODE & NAME

BBR605 – Modern Retail Management Process and Retail services

SET-I

Q1.Based on the ownership, retail stores can be classified into various types. What are they?

Discuss different types of retail stores.   10

Answer:

Classification of Retail stores Based on Ownership Structure:

Retail stores differ in terms of their ownership. For example, Big Bazar and Walmart are two retail chain giants. Both of these stores deal in food items, groceries, beverages and other items of day-to-day use. However, they both differ from each other in many ways. Walmart operates its stores across the world, whereas Big Bazar has established its roots only in India. Based on their ownership, retail stores can be classified into various types as shown in Figure:

Q2.Discuss the factors, which influences the consumption patterns of the consumers.

Different Types of factors     10

Answer:

Following are some of the factors which influences the consumption patterns of the consumers:

Demographics:

Demographics include variables such as age, gender, income and culture of people. The buying behaviour of customers differs as per their demographics. Customers from different demographics have different purchase habits. For example, low income group of people are more price sensitive than the

Q3.Define the concept of Franchising. Identify the steps involved in the franchising process.

\Definition of Franchising             3

Discuss the steps involved in the franchising process        7

Answer:

Definition of Franchising:            

The term ‘franchising’ has been derived from the French word ‘franc’, which means freedom. In simple words, franchising means authorizing an individual (franchisee) to use the brand name of another established brand or person (franchisor) in exchange of a pre-defined fee and profit percentage. So, you can

SET-II

Q1.Define the concept of Information Technology. What are the factors affecting the use of information technology?

Definition of Information Technology             5

Identify various factors affecting information technology         5

Answer:

Definition of Information Technology:             

Information technology or IT is a branch of engineering that deals with retrieving, storing and transferring information by using computers and telecommunications. According to the Information Technology Association of America, “information technology is the study, design, development, application, implementation, support or management of computer-based information systems". Therefore, it can be said that IT facilitates quick transmission of data in the form of text, documents,

Q2.What are the various driving forces for children in Retailing?

Driving Forces for Children in Retailing             10

Answer:

Driving Forces for Children in Retailing :

Children of the 21st century are extremely enthusiastic and smart. Nowadays, they are not limited to their homes and get quickly attracted towards new and interested things. Children are highly influenced by their parents, school mates, colony friends, other relatives, as well as by TV channels. They demand the same products carried by other children of their age groups. This has created a

Q3.Discuss the concept of Corporate Social Responsibility. What are the various benefits of Corporate Social Responsibility?

Meaning of Corporate Social Responsibility            5

Different benefits of Corporate Social Responsibility                   5

Answer:
Meaning of Corporate Social Responsibility (CSR):

Corporate Social Responsibility or CSR is an emerging concept, which is now adopted by most of the enterprises throughout the world. It is considered as the legal, moral, economic and voluntary practice of an organisation that is anticipated by the society at a point of time. In other words, the concept of CSR underlines that an organisation has moral, ethical and humanitarian obligations towards the society in addition to earning a fair rate of return for its investors in compliance

Get fully solved assignments.

For queries mail us at: subjects4u@gmail.com or contact at

08894344452, 08728863595