MBA401 – Strategic Management and Business Policy

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Masters of Business Administration - MBA Semester 4

MBA401 – Strategic Management and Business Policy

Assignment Set 1

Q1. Write short notes on:

i. Entrepreneurial-opportunistic approach to the strategic management process     5

ii. Formal-structured approach to the strategic management process                           5

Answer. Entrepreneurial-opportunistic approach to the strategic management process:-  

An entrepreneur is a creative thinker—an individual who combines the roles of an innovator and risk taker. He is tough and pragmatic in decision making and is constantly driven by an insatiable urge for creation and achievement. He is characterized by an active search for opportunities in a generally unfriendly or unfavourable environment. In the entrepreneurial-opportunistic approach, the

Q2. Explain BCG Growth-Market Share Matrix and Porter’s four generic strategies.

(BCG Matrix                                      5

Porter’s generic strategic              5)

Answer. BCG Matrix:-

The Boston Consulting Group (BCG) model is a growth-market share matrix, depicting a company’s competitiveness (cash flow generation or profitability) in terms of market growth rate, and, its relative market share. The model is also known as a portfolio matrix because, on the basis of the BCG matrix, a company can determine its optimal product portfolio on the basis of cash flow or

Q3. What do you mean by Merger? Explain various types of Mergers.

(Merger                                  3

Various types of Merger     7)

Answer. Merger:

A merger is a combination of two or more organizations, in which one acquires the assets and liabilities of the other in exchange for shares or cash, or the organizations are dissolved, and a new company is

Assignment Set -2

Q1. Explain Porter’s Competitive Threat Model.

(Porter’s Competitive Threat Model 10)

Answer. Porter’s Competitive Threat Model:-

A vital task of a strategist is to anticipate and/or recognize the nature of competition and potential threat from competitors and to develop appropriate response strategies. The most difficult task in this is to properly assess the magnitude of existing competition and correctly foresee the threat from new and emerging competitors. Porter (1980) in his pioneering work on competitive strategy had

Q2. Write short notes on:

i. Code of best practise prescribed by Cadbury Committee   5

ii. Strategic Audit                                   5

Answer. Code of best practise prescribed by Cadbury Committee:-

In strategic analysis, we consider benchmarking and best practices mostly with reference to securing competitive advantage in the market. In governance analysis, we not only talk of code of corporate governance, but also of code of best practice for superior performance.

Q3. Explain Balanced Scorecard Approach.

Answer. The Balanced Scorecard Approach:-

The balanced scorecard approach combines both quantitative and qualitative criteria/measures of evaluation and incorporates expectations of different stakeholders in relating performance to strategy.

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08894344452, 08728863595