MKT404 – International Marketing

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SMU

Masters of Business Administration - MBA Semester 4

MKT404 – International Marketing

Assignment Set 1

Q1. Differentiate Domestic marketing from International marketing

(Domestic Vs international Marketing       10)

Answer. Domestic vs. International Marketing:

Though the principles of marketing have universal applications, it does not mean that the marketing strategy that works in a certain domestic market may be extended as such to international markets. A marketer has to design and implement a marketing strategy in such a manner so as to satisfy the customers in a more competitive way, compared to other players operating in the market.

Q2. Explain WTO and list its functions

Answer. WTO:-

The WTO governs over 90% of the world trade. Thus, its main objective is to trade liberalisation through free market economy. By trade liberalisation, the WTO helps its member countries in raising the living standards and economic growth. Sometimes, trade liberalisation only suits the developed countries; the DCs and LDCs are deprived of the benefits of free

Q3. Detail Scope of International marketing research

Scope of International marketing research        10

Answer. Scope of International Marketing Research:-

International marketing research has a broader scope than domestic research as it deals with multi-country research. Effective international marketing strategies are made with the help of an in-depth understanding of the market environment of the business. Managers will need additional information to compensate for the lack of familiarity with the foreign environment.

Assignment Set 2

Q1. Explain International Product Development Process.

International Product Development Process     10

Answer. Product Development Process:-

International product development process includes Idea generation, idea screening, business analysis & forecasting, product development and testing and it will be tested in the market in a specified area. The feedback from the testing will be taken into account and final process is Commercialization.

Q2. Detail various channel intermediaries in International Market

(Channel intermediaries in International Market         2.5 x 4)

Answer. Channel intermediaries in international markets:-

Channel intermediaries in international markets can be divided into two categories, that is, agents and merchant intermediaries. Agents do not take the title of the goods but they represent the principal firms. On the other hand, merchant intermediaries take the title of the goods and they buy and sell it on their own behalf. Distributors work on profit margins whereas agents work on commission basis.

A brief description of the various channel intermediaries is given below:

 Q3. Explain Export / Import Transaction Framework

(Export / Import Transaction Framework        10)

Answer. Export / Import Transaction Framework:-    

Export transaction starts when an exporter finds a buyer in a foreign country and enters into an export contract with him / her.

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