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Summer-2013
Master of
Business Administration- MBA Semester 1
ML0010–Warehousing
and Supply Chain Management-4 Credits
(Book ID: B1761)
Assignment
(60 Marks)
Note: Answer
all questions (with 300 to 400 words each) must be written within 6-8 pages.
Each Question carries 10 marks 6 X 10=60
Q1. What do you mean by warehousing
and what are the attributes of Ideal Warehousing?
Ans. Storage of goods is facilitated by a
network of warehouse specially built for this purpose. It renders a great deal
of services to the producers and middlemen because warehousing is concerned
with the assumption of risks and responsibility for storage of goods. A warehouse denotes an establishment
for storage and accumulation of goods. Thus a warehouse is an arrangement by
which goods are stored when they are not immediately needed and are kept in
such a manner that they are protected from deterioration.
Q2. Examine the fundamental
dimensions of customer service.
Ans. 1. 24 Hour Call Service
Do you
accept calls any time of day? Depending on your business, a 24 hour call line
can be the difference between getting more business or sending customers to the
competition. For instance, do you run a plumbing business? Unfortunately, for
your customers, plumbing emergencies do not just happen during business hours.
Consider a phone line that
Q3. Discuss the major drivers of supply
chain performance briefly.
Ans. Executives have discovered the impact
on business performance that can be achieved by effectively managing their
supply chains. Nevertheless, a recent study shows that only a fraction of
today's supply chains are managed efficiently. One important reason is the
mounting challenges faced by executives. These include globalization and
outsourcing, a significant increase in supply and demand uncertainties, more
products with short life cycles and the proliferation of products in today's
markets.
Q4. Enumerate the three basic steps
involved in the achievement of strategic fit.
Ans. Strategic fit means that the competitive and
strategic value chains have the same goals. This means that there is
consistency between the priorities of customers who are expected to be met by
the competitive strategy and supply chain capabilities that can be built with
the supply chain strategy.
Q5. What are the basics of strategic
supply chain management and also enlist the imperatives for the supply chain
strategy?
Ans. The concept of Supply Chain Management is based on two core ideas.
The first is that practically every product
that reaches an end user represents the cumulative effort of multiple
organizations. These organizations are referred to collectively as the supply
chain.
The second idea is that while supply chains have
existed for a long time, most organizations have only paid attention to what
was happening within their “four walls.” Few businesses
Q6. Explain the various factors that
are taken into view while assessing and scoring the suppliers.
Ans. 1. Cost
Look at the
cost of the product that this supplier provides. How does this compare with the
other firms that you're considering? Most people consider cost to be a key
factor when choosing a supplier. However, cost is in the middle of the 10 Cs
list for a reason: other factors, such as a commitment to quality and financial
health, can potentially affect your business much more than cost alone,
particularly if you will be relying on the supplier on an
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