ML0012–Store Operations

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Summer-2013

Master of Business Administration- MBA Semester 1

ML0012–Store Operations-4 Credits

(Book ID: B1763)

Assignment (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. Explain Pre-Store opening activities and State at least 10 pre-store opening activities that should be ideally carried out in a retail store?

Ans. Pre-Store opening activity

There are a number of things to learn about before opening a retail store. Launching such a venture involves steps like market research, business plan development and financial planning. Understanding what it takes to start and run a business before you move forward will increase your chances at success. For best results, read through economic indicators of the local retail market for the past several years, and learn about projections for the retail market in the

Q2. What are the functions of a store manager?

Ans. Functions:-

1. Recruiting - employees for the store is the store manager’s prime responsibility. He not only has to hire the right candidates for the store but also train them for their overall development. He must ensure that all the employees (floor manager, department manager, cashier and so on) contribute to their level best for the effective functioning of the store. He must act as a strong pillar of support and stand by his team at the hour of crisis.

Q3. What does an optimum store layout ensure?

Ans. Factors:-

1. Minimize counters.

Bob Phibbs, owner of the Retail Doctor, says store counters often separate the store owner or sales clerk from customers, at least psychologically. This doesn’t benefit merchants, because it creates an “us vs. them” mentality and sends the wrong signals. Phibbs suggests that owners ask unoccupied staff to wander the sales floor, posing as shoppers.

Q4. Write a note on any two types of classification on the basis of the nature of merchandise.

Ans. Classification on basis of Nature of Merchandise:-

1. Costing and Counting the Inventory

A business must include in the inventory amount all the goods they legally own. The price is more than just the purchase cost. Transportation charges to get the goods to where they are to be sold are also included in the cost of merchandise.

Q5. Define standardization and explain the levels of standardization.

Ans. Standardization can be defined as reducing, simplifying, and organizing matters which are apt to become diversified, complicated, and chaotic if left uncontrolled. Standards can be defined as rules specified by standardization. There are mandatory standards and voluntary standards, but generally voluntary ones are referred to as standards.・

Q6. How does a store control the quality of its merchandise?

Ans. Steps involved in the quality control process:-

1) Project definition

The project manager identifies a team of people who can perform quality related tasks. A quality control team is better than doing it with inexperienced staff. The quality control team evaluates and controls the level of quality of the output.

The quality assurance process is independent of any interference. A set of rules and principles dictate the course of action in quality assurance. Quality assurance people may have a matrix

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