ML0013–Retail IT Management

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Summer-2013

Master of Business Administration- MBA Semester 1

ML0013–Retail IT Management-4 Credits

(Book ID: B1764)

Assignment (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1. Explain the various factors affecting the use of IT applications in the retail industry?

Ans. Factors:-

The financial resources available to the organization

Many a times, the financial resources available to the firm for investment in technology are a crucial differentiating factor. The retailers in mature markets may invest significantly higher amounts in technology than their Indian counterparts. In India investment in technology varies significantly with the size of operations and the estimated payback period.

Q2. What is the impact of e-retailing in the travel and tourism sector?

Ans. Moving from traditional way to technological way is not easy so in order to adapt e-commerce huge investment on Information Technological (IT) have to done along with this staffs have to be trained accordingly. It is not always possible for small and medium size companies to invest huge amount and get skill human resource people. Some countries have different rules and regulation for e-commerce business rather than traditional ways.

Q3. What is RFID technology and how does it work?

Ans. RFID is an acronym for "radio-frequency identification" and refers to a technology whereby digital data encoded in RFID tags or smart labels (defined below) are captured by a reader via radio waves. RFID is similar to bar-coding in that data from a tag or label are captured by a device that stores the data in a database.

Q4. Describe the various features of retail software.

Ans. Retail Management Software Solutions can help in boosting your sales and reducing the cost thereby increasing profit margins. It can help both directly and indirectly in helping you gain and retain customers. You can secure key information on transactions, taxes, customer details, etc. The easing of complicated processes results in swift service which results in customer satisfaction. Your customers will give you repeated business, if technology assists you in serving them better.

Q5. Briefly describe the steps involved in designing a database.

Ans. Steps:-

Determine the purpose of the database - This helps prepare for the remaining steps.

Analysis: The process of creating a conceptual data model independent of the target database technology. Resultant is an ER model.

Q6. Explain the various types of networks.

Ans. Types:-

1. Global area network

A global area networks (GAN) specification is in development by several groups, and there is no common definition. In general, however, a GAN is a model for supporting mobile communications across an arbitrary number of wireless LANs, satellite coverage areas, etc. The key challenge in mobile communications is "handing off" the user communications from one local coverage area to the next. In IEEE Project 802, this involves a succession of terrestrial WIRELESS local area networks (WLAN).

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