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Summer-2013
Master of
Business Administration- MBA Semester 3
PM0010–Introduction
to Project Management-4 Credits
(Book ID:
B1236)
Assignment
(60 Marks)
Note: Answer
all questions (with 300 to 400 words each) must be written within 6-8 pages.
Each Question carries 10 marks 6 X 10=60
Q1. Describe the strategy planning
tools of Ansoff matrix and BCG matrix.
Answer. Use and Factors:-
Igor Ansoff suggested that business owners’
ability to grow their businesses comes down to how they market new or existing
products in new or existing markets. He outlines four distinct strategies:
- Market
Penetration – selling more of the same things to more of the same customers
- Market
Development – selling more of the same things to different customers.
Q2. Describe the approaches used to
screen projects.
Answer. 1. Earlier approaches:-
The
marketing orientation evolved from earlier orientations, namely, the production
orientation, the product orientation and the selling orientation.
Orientation
|
Profit driver
|
Western European timeframe
|
Description
|
Marketing
|
Needs and wants of customers
|
1970s to the present day
|
The 'marketing orientation' is perhaps
the most common orientation used in contemporary marketing. It involves a
firm essentially basing its marketing plans around the marketing concept, and
thus supplying products to suit new consumer tastes.
|
Q3. Explain any 3 parameters analyzed
during technical analysis of a project.
Answer. The analysis for determining the
technical viability of the development project is based on the technical data
and information given in the PC-I form as well as the earlier experience of
carrying out similar projects. The technical tests and yard-sticks to be used
to determine the technical viability differ from project to project and from
sector to sector. In cases where high level technology is involved and the
country has little or no experience, foreign consultants are also employed to
prepare the feasibility studies.
Q4. Write short notes on Cost
Breakdown Structure (CBS).
Answer. A cost breakdown structure (CBS) is simply a way of breaking down and
organizing costs in a structured fashion. If you have experience with project
management, you will probably be familiar with the concept of a work breakdown
structure (WBS). The Mandrel CBS is very similar, but since Mandrel can be used
for other applications besides project budgets, we use the more generic term
cost breakdown structure.
Q5. Briefly explain the different
steps or methodologies of project risk management?
Answer. Strategy is fluid, continuous, and
iterative and can be broken down into logical steps or elements:
1. Goal Setting - The First Step
We cannot
begin to think about a strategy until we have objectives that are prioritized
and are based on our business, our markets, and how value is created in our
organization. These objectives are aimed at maximizing the value of the
organization to the shareholders, with the critical factor being time. Even
though we create a vision of the organization, say, twenty years out, the
strategic plan considers only a three-year to five-year time horizon.
Q6. Briefly describe the key project
contracts under SPV (Special Purpose Vehicle) for infrastructure projects.
Answer. Project financing in the form of
Public Private Partnership (PPP), Asset Backed Securitization (ABS) are now
becoming popular and in some cases a mandatory investment technique. Projects
have traditionally relied upon project finance techniques with debt being made
available by commercial banks often from financial institutions and/or
multilateral financing agencies.
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