FALL-2015
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Master of
Business Administration- MBA Semester 3
IB0011-International
Marketing-4 Credits
(Book ID: B1811)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. The orientation of a company’s
top management, its beliefs and assumptions significantly impact its approach
to international marketing. Discuss the concept of EPRG framework.
Answer. Management orientations
The form and
substance of a company’s response to global business opportunities depend
greatly on management’s assumptions or beliefs –both conscious and unconscious
– about the nature of the world. The worldview of a company’s personnel can be
described as ethnocentric, polycentric, regiocentric, and geocentric.
Management at a company with a prevailing ethnocentric orientation may
consciously make a decision to move in the
Q2. How do international economic
institutions affect international marketing strategy of MNCs? Explain the role
of any two of them.
Answer. The international financial
institutions (IFIs) are
financial institutions that have been established (or chartered) by more than
one country, and hence are subjects of international law. Their owners or
shareholders are generally national governments, although other international
institutions and other organizations occasionally figure as shareholders. The
most prominent IFIs are creations of multiple nations, although some bilateral
financial
Q3. Define the concept and scope of
international marketing research.
Answer. International Marketing
Research can be
defined as the research that is either conducted simultaneously or in a
sequence in order to facilitate the organization’s marketing decisions in
countries other than the country of their origin. International marketing
research, apart from having a number of similarities, differs from the process
of domestic marketing from a number of perspectives. These major differences
include; the differences in
Q4. Differentiate between national
and international products, global and standardized products with examples.
Answer. Product adaptations (also called
differentiation or localization or customization) come in several forms.
Marketing strategies in a country- by-country basis are tailored with the
peculiarities of the local market. By this, product adaptations are considered
as necessary strategy in order to cater to the different needs of customers in
various countries. Following the concept of “logical incremental ism”, it can
be argued that continual changes can
Q5. Write short notes on:
a) Containerization
b) 4 PL operators
Answer. The benefits of
containerization
take place over three main dimensions:
• Transport
costs. The main transports costs benefits of containerization are jointly the
outcome of lower transshipment costs and economies of scale applied to maritime
shipping and terminal operations. Since containerized cargo is subject to less
damage as well as lower theft levels, insurance rates are generally lower.
Another significant benefit is that the container itself becomes the minimal
load unit, implying that a wider range of exporters and importers can get
access to international markets as the minimal entry unit, a single container
load, becomes
Q6. Choose a product and explain how
you will prepare seven steps in a global e-marketing plan?
Answer. Choosing the product
Before
breaking into the foreign market, marketers must consider factors that
influence product adoption. As explained by Diffusion Theory at least six
factors have a bearing on the adoption process: relative advantage,
compatibility, trainability/divisibility, observability, complexity and price.
These factors are all perceptual and thus subjective in nature. For a product
to gain acceptance it must demonstrate its relative advantage over existing
alternatives. A product must
FALL-2015
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
09882243490
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