MK0017-E-Marketing

FALL-2015

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Master of Business Administration - MBA Semester 4

MK0017-E-Marketing-4 Credits

(Book ID: B1810)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Define E-Customers with some examples. Also explain the online buying process.

Answer. Electronic customer relationship management (e-CRM) is seen to arise from the consolidation of traditional CRM with the e-business applications marketplace and has created a flurry of activity among companies. E-CRM is the proverbial double-edged sword, presenting both opportunities and challenges for companies considering its adoption and implementation. e-CRM creates for companies such as enhanced customer interactions and

Q2. An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer. e-CRM creates for companies such as enhanced customer interactions and relationships as well as personalization options, all of which are potential sources of competitive advantage. It also explores the challenges confronting companies implementing e-CRM such as managing an on-line channel, data integration issues and information technology (

Q3. Discuss the major legal and ethical issues in e-marketing.

Answer. The Internet has led to a state that is popularly referred to as the ‘global village’. It has made distances smaller and brought people of different parts of the world closer to each other. It has also made it possible and convenient to conduct trade and commerce across different countries. But there are some legal and ethical concerns are also with e-

Q4. What is e-mall? Explain the various types of online stores in an e-mall.

Answer. “An e-mall is an online shopping center, in which there are many online, or virtual, stores”. The basic four types of online stores have been explained below:

1. General stores/malls

These are general stores that have a presence in the online market. They include stores like Junglee.com and infibeam.com which act as an interface between the buyer and seller. They are stores that have a variety of items for sale and are thus called general

Q5. Functions of E-marketing are represented by 2P+2C+3S formula (Personalization, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Answer. The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing –the well-known 4 P's (Product – Price – Promotion –Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix. Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline:

Q6. Discuss the selling methods and sales promotion of E-marketing.

Answer. Explanation of Selling methods –

A number of specific selling strategies come under the umbrella of sales or selling, including the following:

• Cold calling

• Consultative selling

• Direct selling

• Guaranteed sale

• Needs-based selling

FALL-2015

Get solved assignments at nominal price of Rs.125 each.

Visit  www.instamojo.com/subjects4u  search for your code pay and download fully solved assignments.

Any issues mail us at: subjects4u@gmail.com or contact at

09882243490