FALL-2015
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Master of
Business Administration- MBA Semester 3
MB0050-Research
Methodology-4 Credits
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Research is a sequential method
of enquiry, directed towards a clear implicit or explicit objective. Describe
in detail the steps to be carried out in a typical research study.
Answer. Meaning of Research
Management
research is an unbiased, structured and sequential method of enquiry directed
toward a clear implicit or explicit business objective. This enquiry might lead
to proving existing theorems and models or arriving at new theories and models.
Research helps in decision making, especially in business.
The Steps
With due
concern for the economical completion of the research study, the design in such
studies must be
Q2. What are descriptive research
designs? Explain the different kinds of descriptive research designs.
Answer. Descriptive Research Designs
As the name
implies, the objective of descriptive research studies is to provide a
comprehensive and detailed explanation of the phenomena under study. The
intended objective might be to give a detailed sketch or profile of the
respondent population being studied. For example, to design an advertising and
sales promotion campaign for high-end watches, a marketer would require a
holistic profile of the population that buys such luxury products.
Q3. The procedure of testing
hypothesis requires a researcher to adopt several steps. Describe in brief all
such steps.
Answer. A hypothesis is an assumption or a statement that
may or may not be true. The hypothesis is tested on the basis of information
obtained from a sample. According to Grinnel, ‘A hypotheses is written in such
a way that it can be proven or disproven by valid and reliable data-it is in
order to obtain these data that we perform our study’. A hypothesis must be
measureable and quantifiable.
Steps in Hypothesis Testing:
Q4. a. Distinguish between:
i. Schedules and Questionnaires
ii. Open ended and closed ended
questions
b. Explain the questionnaire design
process.
Answer. a
Q5. a. What is the analysis of
variance? What are the assumptions of the technique? Give a few examples where
this technique could be used.
b. The following data represents the
number of units produced by four operators during three different shifts:
|
SHIFTS
|
OPERATOR
|
|||
|
A
|
B
|
C
|
D
|
|
|
1.
|
10
|
8
|
12
|
13
|
|
2.
|
10
|
12
|
14
|
15
|
|
3.
|
12
|
10
|
11
|
14
|
Perform a two-way analysis of
variance and interpret the result.
Answer. a) Meaning of analysis of
variance
Suppose we
know that the sales of a product is influenced by the price level. In this
case, sales are a dependent variable and the price is the independent variable.
Let there be three levels of price, namely, low, medium and high. We wish to
determine the most effective price level i.e. at which price level the sale is
highest. Here, the test units are the stores which are randomly assigned to the
three treatment
Q6. Explain the Structure of the
Research Report. What are the guidelines for effective report writing?
Answer. Report
Writing: Structure of the Research Report
Whatever the type of report, the reporting requires a
structured format and by and large, the process is standardized. As stated
above, the major difference amongst the types of reports is that all the
elements that make a research report would be present only in a detailed
technical report. Usage of theoretical and technical jargon would be higher in
the technical report and visual presentation of data would be higher in the
management
FALL-2015
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
09882243490
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