FALL-2015
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Master of
Business Administration - MBA Semester 3
MK0010-Sales,
Distribution and Supply Chain Management
(Book ID:
B1721)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60
Q1. Why is distribution termed as the second half of
marketing? Explain the different patterns of distribution.
Answer. Definition
Physical
distribution is the group of activities associated with the supply of finished
product from the production line to the consumers. The physical distribution
considers many sales distribution channels, such as wholesale and retail, and
includes critical decision areas like customer service, inventory, materials,
packaging, order processing, and transportation and logistics. You often will
hear these processes be referred to as distribution, which is used to describe
the marketing and movement of products.
Q2. Who are called as Wholesalers?
Explain different types of Wholesalers.
Answer.Wholesalers: Person or firm that buys large quantity
of goods from various producers or vendors, warehouses them, and resells to
retailers. Wholesalers who carry only non-competing goods or lines are called
distributors.
There are 7 types of wholesalers:
1. Merchant Wholesalers – These wholesale suppliers own
and produce a product or service and resell their products to resellers,
retailers, distributors and other wholesalers. If you can buy the products you
require direct from the supplier you will usually be able to obtain the best
prices and profit margins.
2. General Wholesalers - Wholesalers that fall into this
category will usually buy large quantities of products from one or more
suppliers and will be intending to add value to them by reselling in smaller
quantities to distributors, retailers and resellers. This type of wholesale
supplier will often have multiple suppliers adding diversity to their product
range and choice for their customers. This
Q3. An organization needs to be
extremely cautious in making investments in various types of inventories. The
extent of control required to be maintained on all items is not the same.
Explain some important tools of Inventory management like ABC analysis,
Just-In-Time & Economic order quantity model.
Answer. 'Inventory' The raw materials, work-in-process
goods and completely finished goods that are considered to be the portion of a
business's assets that are ready or will be ready for sale.
Inventory
management the overseeing and controlling of the ordering, storage and use of
components that a company will use in the production of the items it will sell
as well as the overseeing and controlling of quantities of finished products
for sale. A business's inventory is one of its major assets and represents an
investment that is tied up
Q4. Explain the SCOR model with a
diagrammatic representation.
Answer. SCOR Model or Supply Chain
Operation Reference Model was created by Supply Chain Council Inc. It is a non-profit organization
founded by two Boston-based consulting firms: Pittiglio Rabin Todd and McGrath
(PRTM) and AMR Research (AMR) and many of their Fortune 100 clients.
SCOR Model
has many robust characteristics which are high qualified as a methodology for
supply chain improvement such as,
Q5. When one member of distribution
channel tries to maximize its profits at the expense of rest of the members, it
will create conflicts, resulting in the decline of profits. To avoid these
conflicts, now retail firms have started forming vertical Marketing systems
(VMS). Explain the three types of VMS through which goods and services are
usually distributed to customers.
Answer. VMS (Virtual Memory System) is an operating system from the
Digital Equipment Corporation (DEC) that runs in its older mid-range computers.
VMS originated in 1979 as a new operating system for DEC's new VAX computer,
the successor to DEC's PDP-11.
Three types of VMS
Q6. Describe the supply chain
Benchmarking Procedure.
Answer. Benchmarking is the process of comparing one's
business processes and performance metrics to industry bests or best practices
from other companies. Dimensions typically measured are quality, time and cost.
In the process of best practice benchmarking, management identifies the best
firms in their industry, or in another industry where similar processes exist,
and compares the results and processes of those studied (the
"targets") to one's own results and processes. In this way, they
learn how well the targets
FALL-2015
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452
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