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Master of
Business Administration - MBA Semester 3
MK0011-Consumer
Behaviour
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60
Q1.
Define Consumer Behavior. What are the various Buying Roles in the
Individual Consumer Buying Decision Process? What are the various categories of
Organizational buyers?
● Definition of Consumer
Behaviors.
● Explain Buying Roles in the
Individual Consumer Buying Decision Process.
● Explain the various categories of
Organizational buyers.
Answer. Consumer behaviour is the study of
individuals, groups, or organizations and all the activities associated with
the purchase, use and disposal of goods and services, including the consumer's
emotional, mental and behavioural responses that precede or follow these
activities. Consumer behaviour emerged in the 1940s and 50s as a distinct
sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary
social science that blends elements from psychology, sociology, social
anthropology,
Q2.
Write short notes on Sigmund Freud’s psychoanalytic theory on
Personality and Social/Cultural (Neo-freudian) Theory of personality.
● Sigmund Freud’s psychoanalytic
theory
● Social/Cultural (Neo-freudian)
Theory 5+5=10
Answer. Sigmund Freud’s
psychoanalytic theory
Unconscious
desires motivate people to act accordingly. The id, ego, and super ego are
three aspects of the mind, Freud believed to make up a person's personality.
Freud believed people are "simply actors in the drama of [their] own
minds, pushed by desire, pulled by coincidence. Underneath the surface, our
personalities represent the power struggle going on deep within us".
• Id
Q3. What are the various components of Learning?
Explain Classical Conditioning.
● Explain the various components of
Learning
● Elaborate Classical
Conditioning
Answer. Various components of
Learning:
There are
numerous foundational skills needed for learning. If any of these are weak
learning will be difficult. Below are listed skills that should be present in
order for a child to learn easily:
Visual
tracking – this is the ability to look at something and follow it as it moves.
This is needed for a reader to be able to follow a line of print without losing
their spot.
Visual
memory – this allows us to remember things that we have seen moments before.
Playing memory
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SET-II
Q1. Define Attitude. What are the
factors that inhibit relationship between Beliefs, Feelings and Behaviour
● Define Attitude
● Factors that inhibit relationship
between Beliefs, Feelings and Behaviour
Answer. Definition of Attitude:-
An attitude
is an evaluation of an attitude object, ranging from extremely negative to
extremely positive. Most contemporary perspectives on attitudes also permit
that people can also be conflicted or ambivalent toward an object by
simultaneously holding both positive and negative attitudes toward the same
object. This has led to some discussion of whether individual can hold multiple
attitudes toward the same object.
Q2. What do you mean by Diffusion of Innovation?
What are the factors affecting Diffusion of Innovation?
● Explain Diffusion of
Innovation
● Factors Affecting Diffusion of
Innovation.
Answer. Diffusion of Innovation:-
Q3.
Explain Organisational Buying Behaviour. What are the various factors
influencing Organizational Buyer Behaviors?
● Elaborate Organizational Buyer Behaviors
● Explain the various Factors
Influencing Organizational Buyer Behaviors
Answer. Organisational
Buyer Behaviour:-
Timing Complexity
FALL-2017
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