FALL-2017
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
Master of
Business Administration - MBA Semester 4
MK0018-International
Marketing
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Differentiate between GATT and
WTO
Answer. GATT is a multilateral treaty among the
member countries that lays down certain agreed rules for conducting
international trade. The member countries contribute together to four-fifth of
the total world trade. It is interesting to note that underdeveloped countries
form a sizable majority in GATT. The basic aim of GATT is to liberalize world
trade negotiations among members countries and, for the last forty seven years,
it has been concerned with
Q2. Write short notes on the
following:
a. International franchising
b. International contract
manufacturing
Answer. a) Franchising is basically a specialized form of
licensing in which the franchiser not only sells intangible property to the
franchisee, but also insists that the franchisee agree to abide by
Q3. What are the stages in which
international markets are screened and analyzed?
Answer. Step One – Country
Identification
The World is
your oyster. You can choose any country to go into. So you conduct country
identification – which means that you undertake a general overview of potential
new markets. There might be a simple match – for example two countries might
share a similar heritage e.g. the
Q4. What is counter-trade? Describe
the various types of counter-trade.
Answer. Counter trade constitutes an
estimated 5-30 percent of total world trade. Counter-trade greatly proliferated
in the 80s. Counter-trade is one of the oldest forms of trade in the government
mandate to pay for goods and services with something other than cash. It is a practice
that requires a seller as a condition of sale to commit contractually to
reciprocate and undertake certain business initiative that compensate and
benefit the buyer. In short, a good-for-goods deal
Q5. Discuss the role of sales
promotion and personal selling in international marketing.
Answer. Sales promotion is one of the most important aspects
of marketing. Selling is as important as producing. Every manufacturer has to
sell his product in the market – domestic or international. Selling products in
the international market is more difficult than selling them in the domestic
market. The producer and the exporter cannot sell a bundle of physical
attributes known as
Q6. Write short notes on the
following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
Answer. a) When a draft bill is drawn on a
foreign firm, it is termed as a foreign draft or bill of exchange. It is
prepared either in an international currency or Indian rupee depending on the
terms of contract. Accordingly, the bill is known by the name of currency in
which it is drawn.
FALL-2017
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
No comments:
Post a Comment