FALL-2017
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Master of
Business Administration- MBA Semester 4
ML0017-Mall
Management
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Define
Shopping Mall. What are the various components of a Shopping Mall?
Answer. A shopping mall or a shopping arcade/shopping
centre/shopping precinct or just ‘mall’ comprises a complex of shops including
one or more buildings with interconnecting walkways. It enables the
Q2. What re
the various responsibilities of a lessor in a Commercial Lease? Also mention
various obligations of a lessee in a Commercial Lease.
Answer. Responsibilities
of the Lessor
• While both the parties should respect the agreement
in letter and spirit, the lessor should not interfere and allow the lessee to
utilize the property he is paying for.
Before leasing, the
Q3. What do
you mean by Global Brand? What are the various benefits of Global Brand?
Answer. A global brand is one which is supposed to replicate
the same set of values all over the world. Global brands rise above their
origins and make durable and lasting relationships with
Q4. What do
you mean by Emergency Management? Mention some of the safety tips that can be
very useful in Emergency Management?
Answer. Emergencies
come to stall the peace, order and
normal pace of life without prior warning. We suddenly hear the sad news of
explosion and serious fire taking place in an institution or office. An
earthquake destroys numerous high storage computers. Suddenly a power cut
hampers critical equipment, machinery or processing lines. A flood spoils
perishable products with the floodwater carrying many pollutants. During such
cases of emergencies, your
Q5. What are
the various crime prevention strategies for shopping malls?
Answer. Following are crime prevention strategies ensuring the
security of shopping malls:
• Security
Patrol: Provide adequate good number
of professional security officers in well-marked
Q6. What are
the various considerations of Marketing planning as a constituent of
cooperative advertising?
Answer. Marketing planning, another critical constituent of
cooperative advertising, comprises the following
FALL-2017
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
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