FALL-2017
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assignments at nominal price of Rs.125 each.
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Master of
Business Administration - MBA Semester 4
MK0017-E-Marketing
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Explain Front-end & Back-end
activities of Infrastructure: Building a Product system. Explain Digital
Products.
a) Explanation of Front-end &
Back-end activities of Infrastructure: Building a Product system.
b) Explanation of Digital Products.
Answer. a) Explanation of Front-end
& Back-end activities of Infrastructure:
In software
engineering, front end and back end distinguish between the separation of
concerns between the presentation layer
Q2. List and explain the types of
online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the types of online
stores in E-Malls
b) Explanation to the Parties in an
E-Marketplace
Answer. a) Explanation to the types
of online stores in E-Malls:
E-Malls are
Web sites that feature links to numerous online shopping sites. Some of these
portals offer e-wallet
Q3. Elaborate on the Internal and
External Considerations of Situational Analysis
Answer. Internal and External
Considerations of Situational Analysis:
An
e-marketing plan can be developed by research and analysis. Its aim is to reach
marketing objectives with the help of electronic goods. Every good e-marketing
plan is developed according to the overall marketing plan of the
Q4. Explain the 4 P’s in E-Marketing
along with the additional 3P’s in E-Marketing of Services
a) Explanation to the 4 P’s in
E-Marketing
b) Explanation to the additional 3P’s
in E-Marketing of Services
Answer. a) Explanation to the 4 P’s
in E-Marketing:
4 P‟s are
depicted on the internet and online marketing:
Q5. Elaborate on the Word-of-Mouth
Marketing Techniques
Answer. Word-of-Mouth Marketing
Techniques
From a
conceptual viewpoint, online social networking is no different than traditional
networking and socializing. You meet people over the Web and get to know them
by sharing information about each other. Those you like and/or share
Q6. Write short notes on:
a) Customer Metrics
b) E-mail/Direct Metrics
c) On-site Web analytics technologies
Answer. a) Customer Metrics:
Customer
metrics are buzzwords in the business world that have been getting plenty of
attention in recent years. In simplest terms,
FALL-2017
Get solved
assignments at nominal price of Rs.125 each.
Any issues
mail us at: subjects4u@gmail.com or contact at
08894344452, 8219081362
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