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NMIMS
Master of
Business Administration - MBA Semester 2
Business Communication
Q1. Give examples of the following
types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability
bias. How can they be avoided?
Answer. We communicate most of our ideas to
others through verbal messages, i.e., through spoken or written messages.
However, verbal messages have some drawbacks such as the message may not be
properly worded, or the message may be misunderstood, or interpreted
differently from its intended meaning. For example, even a simple statement
like ‘let’s discuss this matter tomorrow’ might be interpreted by one person as
‘let’s meet tomorrow’ and by another as ‘let’s discuss this over the phone’.
What
is Bias
Imagine
you are celebrating your kid’s 5th Birthday and invited all his friends. There
is one friend whom he knows since last 4 years and they both play a lot
together apart from cycling etc. At the birthday party, you celebrated and
enjoyed a lot with your kid and his friends. Later, at the time of return gift,
you gave the expensive gift to that special friend and normal gift to others,
this is bias, which is
Q2. Amazin.in has put up billboards
across the main, arterial roads of Mumbai. The billboards advertise the Mega
Independence Day Sale coming up. They hope their billboards can grab the
attention of drivers and pedestrians on these busy roads. List the 8-steps in the
Basic Communication Model and apply the model to Amazin.in’s billboard ad.
Answer. Advertising is indeed an
indispensable component of the modern market economy, and it is an integral
part of any commercial transaction. The loud and shrill voice of the street
hawker, the temple priest announcing the next festival, the village marriage
broker visiting houses to present the eligible young boys’ and girls’ profile
are all examples of how they are selling their products and services; these are
as effective as the highly captivating television commercials of today. It is a
complex mechanism to understand advertising in its totality, but probably not
difficult to learn how it works. In simple terms, advertising is a persuasive
communication that aims to change or reinforce one’s prior attitudes that are
predictable of future behaviour. We are not born with the attitudes we hold
towards various objects in our environment. Rather, we
Q3. a. You have just finished
drafting a proposal for a coveted project. You want to make sure that you
haven’t overlooked anything. What are the different proofreading techniques?
you’d employ to make sure your proposal is error-free?
3. b. You’ve been shortlisted for an
interview at your dream company. What are the different common types of
Interviews you should mentally prepare yourself for?
Answer. a) Proofreading is the process of
carefully reviewing a text for errors, especially surface errors such as
spelling, punctuation, grammar, formatting, and typing errors. If you don’t
proofread your work, you might write “ham” instead of “harm” and confuse your
reader. By the time you proofread a piece of writing, it should be almost done.
It’s the very last step of the writing process after drafting, editing, and
revising.
Different
techniques of proofreading
● Double-check high-priority items:
Double-check the spelling of names and the accuracy of dates, addresses, and
any number that could cause grief if incorrect (such as telling a potential
employer that you’d be happy to work for $5,000 a year when you meant to say
$50,000). These items are very important by nature and even a small mistake can
impact any organization badly. If you are checking anything twice then chances
of possible errors are almost eliminated.
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