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NMIMS
Master of
Business Administration - MBA Semester 4
Operations and Supply Chain Strategies
Q1. A
beverage company based in United Kingdom is selling smoothies from pure raw
fruit ingredients. It is been for a long time in UK with its revenues growing
from $ 50 mn to $ 500 mn. It has decided to enter into Indian market. The
company has plan to procure material from various geographies of potential
suppliers. Suggest an entry strategy, procurement planning and operations
excellence.
Answer.
Q2. A
successful start-up in India is into the customized bed solutions with focus on
health to correct lifestyle disorders in travelling. It wants to expand its
footprint PAN India by setting up its operations. Design a strategic approach
to different aspects of the business it needs to follow for an effective
logistics and supply chain strategies keeping in creating demand and servicing
the market. (10 Marks)
Answer.
Q3. The
company ZINKO industries Ltd is a major B2B player and is a family managed in
the Mumbai and want to expand its chemical business. The company is wanting to
move into the B2C business and need to have the business plan with key focus on
operations and supply chain strategies for chemical business. The company wants
to produce pack sizes ranging from, 500 ml, 1 litre and 5 litre packs for the
B2C market. The company wanted to have product differentiation to scale up its
operations.
a. Describe
what kind of operations and supply chain strategies the company need to follow
and market entry, expansion and development strategies. (5 Marks)
b. What are
the strategies that will help the company to achieve business success and
growth excellence? (5 Marks)
Answer.
Get fully solved
assignments.
For queries mail us at: subjects4u@gmail.com or contact at
08894344452,
08728863595
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