MK0016 – Advertising Management & Sales Promotion

Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490

Fall-2013

Master of Business Administration - MBA Semester 4

MK0016–Advertising Management & Sales Promotion-4 Credits

(Book ID: B1809)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Discuss the role of various departments in Advertising.

Answer. Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. An Advertisement is Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet.

Q2. Describe the AIDA model of consumer response hierarchy.

Answer. AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

A - Attention (Awareness): attract the attention of the customer.

I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing

Q3. Explain the different kinds of Advertising objectives.

Answer. An Advertisement is Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser.

Q4. Explain the evolving consumer Segments which has impacts on Advertising.

Answer. While each company's advertising budget may differ, there are several factors that can affect even the smallest advertising budget.

1. Projected Annual Gross Sales

When entrepreneurs prepare to create advertising budgets for their businesses, it's important to take projected annual gross sales into account. This method helps protect entrepreneurs from spending too much or too little on advertising. "Entrepreneur," an online resource and magazine for business owners, suggests calculating you’re minimum and maximum advertising budget figures by calculating 10

Q5. Discuss any ten types of Advertising copy in brief.

Answer. Types of Advertising copy:

1. Radio advertising

Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device.

Q6. Discuss the forms of ethical forms of violation in advertising.

Answer. Good ethics can be good business. When you place advertisements for your small business, it can be tempting to bend the truth about your company, products or services, but that approach can be short-sighted. The gain that may come from stretching the truth can become a loss as customers come to distrust your company for using deceptive advertising.

1. Psychoactive Ads

Psychoactive advertising is any commercial message that has a detrimental emotional impact on the target audience. This can include anxiety, low self-esteem and hostility. If these emotions become

Solved Assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490