MK0017 – E-Marketing

2^nd Set

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Fall-2013

Master of Business Administration - MBA Semester 4

MK0017–E-Marketing-4 Credits

(Book ID: B1810)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=30.

Q1. Write short notes on:

A. Explain the four types of e-malls.

B. Types of Partners in an e-marketplace.

Answer. (a)  e-malls:

One or more companies selling similar products use a Web site to display their electronic catalogs. E-mall maintenance companies often charge commission from the sales revenue generated at that site they maintain.

Websites that

Q2. Discuss about any four e- marketing tools in brief.

Answer. E-marketing:

E-marketing, also referred to as online marketing or internet marketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing, including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both

Q3. Explain the online buying process.

Answer. Online shopping

Buying, selling, and trading online is big business. This handbook introduces the new Internet trader to this ecommerce world, and provides intermediate power tips for successful selling and safe buying. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-

Q4. Explain 2P (personalization, privacy) +2C (customer service, community) +3S (Site, security, sales promotion) formula in detail.

Answer. The e-Marketing Strategy

Implementing effective e-marketing strategies ensures that a websites gains maximum long-term exposure across the Web. The effects of various e-marketing strategies and techniques differ, but combining most of them gives the optimal long term results.

Q5. Discuss the types of Online Advertising.

Answer. Online advertising,

Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer

paid inclusion, or free search engine optimization techniques to drive placement of their ads. Advertisers pay each time users click on their listing and are redirected to their website, rather than for the ad itself. This system allows brands to refine searches and gain information about their market.

Q6. Explain the advertising and selling techniques used in e-marketing.

Answer. There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and

2^nd Set

                         Solved assignments for Rs.150 each

Mail me at: subjects4u@gmail.com or at

08627023490