MK0018 – International Marketing

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Fall-2013

Master of Business Administration - MBA Semester 4

MK0018–International Marketing-4 Credits

(Book ID: B1199)

Assignment (60 Marks)

Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60.

Q1. Discuss the scope of international marketing. How is international marketing more complex than domestic marketing?

Answer. Scope:

International Marketing constitutes the following areas of business:-

Exports and Imports: International trade can be a good beginning to venture into international marketing. By developing international markets for domestically produced goods and services a company can reduce the risk of operating internationally, gain adequate experience and then go on to set up

Q2. What are trade barriers? Compare tariff and non-tariff barriers.

Answer. Trade barriers are measures that governments or public authorities introduce to make imported goods or services less competitive than locally produced goods and services. Not everything that prevents or restricts trade can be characterized as a trade barrier. A trade barrier may be linked to the very product or service that is traded, for example technical requirements.

A barrier can also be

Q3. How is international marketing research carried out? Discuss in brief.

Answer. The scientific method includes the following steps:

Ø  Formulate a problem

Ø  Develop a hypothesis

Ø  Make predictions based on the hypothesis

Ø  Devise a

Q4. List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt.

Answer. In an era of globalization, one of the challenges that companies face when selling their products abroad is how to set appropriate prices. Most of the same factors used in setting prices in a single country are taken into account when formulating an international pricing strategy, but many factors often are overlooked in national pricing and must be given special attention when

Q5. Write short notes on:

a) International commercial terms (Incoterms)

b) Commercial invoice

Answer. (a) The Incoterms rules or International Commercial Terms are a series of pre-defined commercial terms published by the International Chamber of Commerce (ICC) that are widely used in International commercial transactions or procurement processes. A series of three-letter trade terms related to common contractual sales practices, the Incoterms rules are intended primarily to clearly communicate the tasks, costs, and risks associated with the transportation and

Q6. Explain the difference between the role of World Bank and International Monetary Fund.

Answer. The World Bank was formed on 27 December, 1945, in Washington D.C. The World Bank provides technical and financial assistance to underdeveloped nations for development schemes like building roads, schools, hospitals, etc. The main aim is to eliminate poverty from the world. World Bank is an internationally supported bank that provides financial and technical assistance to developing countries

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