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Assignments for Rs.150 each
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Fall-2013
Master of
Business Administration - MBA Semester 4
MK0017–E-Marketing-4
Credits
(Book ID:
B1810)
Assignment
(60 Marks)
Note: Answers
for 10 marks questions should be approximately of 400 words. Each question is
followed by evaluation scheme. Each Question carries 10 marks 6 X 10=30.
Q1. Write short notes on:
A. Explain the four types of e-malls.
B. Types of Partners in an
e-marketplace.
Answer. (a) e-malls:
Web site
that displays electronic catalogs from several suppliers, and charges
commission from them for the sales revenue generated at that site. The Web has
yet to duplicate the real-world feel of a mall, where shoppers can pop in and
out of multiple stores, easily browsing racks of clothing,
(b) Types of Partners:
1. Senior
Partner:-
A person who
is playing important role in the management according to his ability,
experience and capital, is called senior partner.
Q2. Discuss about any four e-
marketing tools in brief.
Answer. E-marketing:
E-marketing,
also referred to as online marketing or internet marketing, is marketing that
uses the Internet. The Internet has brought many unique benefits to marketing,
including low costs in distributing information and media to a global audience.
The interactive nature of Internet media, both in terms of instant response,
and in eliciting response at all, are both
Q3. Explain the online buying process.
Answer. Online shopping or online retailing is a form of
electronic commerce which allows consumers to directly buy goods or services
from a seller over the Internet using a web browser. Alternative names are:
e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store,
online storefront and virtual store. Mobile commerce (or m-commerce)
Q4. Explain 2P (personalization,
privacy) +2C (customer service, community) +3S (Site, security, sales
promotion) formula in detail.
Answer. The e-Marketing Strategy is normally based and built upon the
principles that govern the traditional, offline Marketing –the well-known 4 P's
(Product – Price – Promotion –Positioning) that form the classic Marketing mix.
Add the extra 3 P's (People – Processes – Proof) and you got the whole extended
Marketing mix.
Q5. Discuss the types of Online
Advertising.
Answer. Online advertising, also called Internet advertising,
uses the Internet to deliver promotional marketing messages to consumers. It
includes email marketing, search engine marketing, social media marketing, many
types of display advertising (including web banner advertising), and mobile
advertising. Like other advertising media, online advertising frequently
involves both a publisher, who integrates advertisements into its online
content, and an advertiser,
Q6. Explain the advertising and
selling techniques used in e-marketing.
Answer. With so many products and service
providers in the marketplace, using a proven technique in your advertising
increases the likelihood that your ad dollars will return value. Basic techniques used in propaganda
transfer successfully to advertising and remain the most frequently employed.
Solved
assignments for Rs.150 each
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