BBA209 – Marketing Management

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Bachelor of Business Administration- BBA Semester 1

BBA209 – Marketing Management

Set - 1

Q1.  What are the various types of market based on :

a. Geographical Coverage

b. Commodities/Goods?

Answer. Based on geographical coverage

Communication, transport, science and technology etc., have widened the geographical area of markets. Four stages are noticed in the geographical development of markets.

1) Family Market: First, family markets existed where exchanges were confined within the four walls or among the members of a family.

Q2. Write Short Notes on:

a. 4 Ps of Marketing

b. Additional 3 Ps of Marketing

Answer. 4 Ps of Marketing

Product: Product refers to the physical entity offered by the company to its customers, which is a combination of tangible and intangible qualities. Product normally refers to the goods or services offered by a company which satisfies the needs or wants of a customer. In broad terms, product can

Q3. Explain the various steps involved in New Product Development.

Answer. Steps involved in New Product Development

1)      Idea generation: Product planning starts with the creation of product ideas. The continuous search for new scientific knowledge provides the clues for meaningful idea formation. Ideas

Set – 2

Q1. What are the various factors that influence Channel Decision?

Answer. The various factors that influence the selection of the channel of distribution by a manufacturer or producer or the factors affecting channel decisions are:

i)                    Product Characteristics: Product characteristics refer to the various characteristics of a product, such as its class (i.e., whether it is a consumer product or an industrial product, and if it is a consumer product, whether it is a convenience 'product or shopping product or speciality product, and if it is

Q2. Write short notes on

a. Different types of advertising appeals used by Ad Agencies

b. Essentials of a good advertising copy

Answer. Different types of advertising appeals used by Ad Agencies:

Ø  Emotional appeal influences customers to buy the products emotionally. These are the people who are emotionally motivated to buy certain products. Emotional appeal

Q3. Mention 3 important characteristics of Services. What are the important factors that have contributed to the growth of service industry?

Answer. Characteristics of services:

a)      Perishability – Services are perishable or short term in nature. They cannot be transported or stored for a long time, like other goods. The service comes into existence only when the customer demands for the same. Both the customer and the service provider have to be physically present at the time of providing service. Due to the perishable

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08894344452, 8219081362