MKT403 - E-Marketing

SPRING-2018

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Master of Business Administration - MBA Semester 4

MKT403 - E-Marketing

Set – 1

Q1. Discuss the history of e-marketing. What are the benefits of e-marketing?

History of e-marketing.             5

Benefits of e-marketing.           5

Answer. History of e-Marketing

E-Marketing1 can be defined as 'Achieving marketing objectives through use of electronic communications technology'. It can be described as an act of trying to achieve marketing objectives through electronic or digital means. It

Q2. What is an e-storefront? Explain its importance in an e-business.

e-storefront.                                                              5

Importance of e-storefront in an e-business.        5

Answer. An electronic storefront is an e-commerce solution for merchants who want to host a website that advertises their products or services and for which consumer transactions are generated online. Various software applications are available to merchants, which range from electronic shopping carts to secure payment gateways.

Q3. Explain why situational analysis is important while formulating an e-marketing plan.

Importance of situational analysis while formulating an e-marketing plan.     10

Answer. This is the first step of the traditional seven-step marketing plan. Some of the following items will apply more or less to various companies, industries, and brands. Conducting an environmental scan is an important step in any marketing plan, e-business or otherwise. It helps to set the context within which to

Set - 2

Q1. Explain the advertising media commonly used by businesses to implement their e-marketing    plans.

Advertising media commonly used by businesses to implement their e-marketing plans.     10

Answer. There are many different types of advertising media that marketing managers can choose from in order to create a successful marketing strategy. This lesson covers some of those options, including printed media, television and outdoor

Q2. What are the word-of-mouth marketing techniques?      10

Answer. Word-of-mouth can be an effective way of gaining new clients without investing too much in new marketing programs. According to the Word of Mouth Marketing Association, word-of-mouth marketing happens as the result of a positive customer experience. Focus on exceeding your clients' expectations and you are on your way to using

Q3. Define patent & trade secrets in Digital Property. Differentiate between patents and trade secrets.

Patent in Digital Property                                             3

Trade secrets in Digital Property.                                 3

Difference between patents and trade secrets.             4

Answer. Patent in Digital Property                                            

Creativity and invention are highly valued within the United States as reflected by patent laws dating back to 1790, with mention of intellectual property even included in the U.S. Constitution. Protecting these ideals was seen as key to promoting an innovative spirit within American society and encouraging the creation of new

SPRING-2018

Get solved assignments at nominal price.

Mail us at: subjects4u@gmail.com or contact at

08894344452, 8219081362