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Master of Business
Administration - MBA Semester 2
MB0047 – MANAGEMENT INFORMATION SYSTEM
Q1. Distinguish between information
technology (IT) and information systems (IS) and explain the
Advent of Artificial Intelligence and
Free Software Movement 5, 5
Ans: Distinguish between information technology
(IT) and information systems (IS) :Let us distinguish between information
technology (IT) and information systems (IS). IT is understood as the artefacts
such as computing devices, software and network devices that constitute the
material aspects
Q2. Explain the Strategic Decision
making with MIS. Elaborate on the types of communication
that can be effected with digital
networks in organizations. 5, 5
Ans: Strategic decisions: Another set of
decisions made by top managers of an organisation are termed as strategic
decisions. These are long term in scope and have a long time horizon
of years. By
Q3. How to use information system to
support competitive strategy? With an example explain each strategy. 10
Ans: How to use information system to
support competitive strategy: Table summarises
some of the specific strategies.
Competitive
Strategy
|
Use of Information Systems
|
Example
|
Q4. Briefly explain the Customer
Relationship Management (CRM) system. What are the various
facilities created by CRM? 4, 6
Ans: Customer Relationship Management Systems: The
idea of CRM systems is to integrate all functions related to sales and
marketing on a common platform. These functions include those that
require support to sales and marketing staff and also those that
directly enable customers to interact with
Q5. Briefly explain the different
aspects of the need for database systems. 10
Ans: Aspects of the need for database
systems: Different aspects of the need for database
systems are discussed in the following sections.
1
Data independence: Databases allow data pertaining to an
activity or a domain to be maintained independently. This independence
means that the data is stored in separate files in a structured manner,
and the creation and updating of the data is done independent of its
uses. For instance, in a college, a database of students is updated when
a student joins or leaves the college,
Q6. Why privacy is important for
individuals in the organizations? Briefly explain. How workplace electronic
monitoring is done in the organizations?
a)
Explain the reasons
why privacy is
important in the organizations. 6
b)
Explain the ways in which electronic monitoring is done in the
organizations. 4
Ans: a) Explain
the reasons why
privacy is important
in the organizations: Information
systems are used widely across organisations, and they enable data and
information to be widely distributed for use. When the data pertains to
individuals (relating to their work, personal habits, or personal life), and it
resides on organisational information systems, the question of privacy that arises
here is: Whose data is this – of the individual or of the organisatio
FALL-2017
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