MKT303 - Retail Marketing

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Master of Business Administration - MBA Semester 3

MKT303 - Retail Marketing

Set - 1

Q1. What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.

●          Retail Marketing

●          Environment Elements in a Retail Marketing Environment 2+8=10

Answer. Retail Marketing Environment:-

Everything that surrounds and impinges on a system can be called as an environment. Systems of many kinds have environments with which they interact. Retail Marketing can also be seen as a system which must respond to

Q2. Define consumer decision behavior. Explain types of decision behavior.

●          Consumer Decision Behavior

●          Types of Decision Behavior 2.5+7.5= 10

Answer. Consumer purchase behaviour involves not only understanding how decisions are made but also understanding the dynamics that influence purchases. Sometimes consumers undertake a complex decision process requiring substantial amounts of time and energy. In situations where consumers are making a decision for the

Q3. Critically examine types of Store Layout.

●          Racetrack form

●          Grid form

●          Free flow

●          Dead block format 2.5+2.5+2.5+2.5+2.5=10

Answer. Types of Store Layout:-

Racetrack form

This layout ensures the shoppers start from the point where they enter the stores, flow through the entire store and

Set - 2

Q1. What are Private Label Brands? Elaborate growth drivers of Private Label Brands.   

●          Private Label Brands

●          Growth Drivers of Private Label Brands 3+7=10

Answer. A private

Q2. Elaborate Customer Relationship Management Strategies.   

●          Personalization 

●          Communication 

●          Rewards 

●          Special treatment benefits 2.5+2.5+2.5+2.5+2.5=10

Answer. Customer Relationship Management Strategies:

1. Personalization: The social interaction between service employees and their customers is known as personalization. It is the way in which employees relate to customers who can be impersonal or personal.

Q3. Describe the four stages of International Business.   

●          Domestic focus 

●          Ethnocentric 

●          Polycentric 

●          Geocentric  2.5+2.5+2.5+2.5+2.5=10

Answer. The four stages of International Business:

1.      Stage one: Domestic focus: In this stage, firms have a strong domestic focus with all activity concentrated in the

SPRING-2018

Get solved assignments at nominal price.

Mail us at: subjects4u@gmail.com or contact at

08894344452, 8219081362