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Master
of Business Administration - MBA Semester 3
MBA 301 - RESEARCH
METHODOLOGY
SET 1
1. Define business research and explain the
process of research?
Definition
of Research
Explanation
of the steps in a research study
Answer:
Different scholars have interpreted the term ‘research’ in many ways. For
instance, Fred Kerlinger (1986) stated that ‘Scientific research is a
systematic, controlled and critical investigation of propositions about various
phenomena.’ Grinnell (1993) has simplified the debate and stated ‘The word
2 What are descriptive research designs?
Explain the different kinds of descriptive research designs.
[Meaning
of Descriptive Research designs
Kinds
of Descriptive research designs]
Answer:
As the name implies, the objective of descriptive research studies is to
provide a comprehensive and detailed explanation of the phenomena under study.
The intended objective might be to give a detailed sketch or profile of the
respondent population being studied. For example,
3 Discuss four types of measurements scales
with appropriate examples.
Nominal
Ordinal
Interval
Ratio
Answer: Types of measurements scales
Nominal scale: This is the
lowest level of measurement. Here, numbers are assigned for the purpose of
identification of the objects. Any object which is assigned a higher number is
in no way
SET 2
1 Differentiate between the Stratified random
sampling and Systematic sampling.
a.
stratified random sampling
b.
systematic sampling
Answer: Stratified random sampling
Under this sampling design, the entire population (universe) is
divided into strata (groups), which are mutually exclusive and collectively
exhaustive. By mutually exclusive, it is meant that if an element belongs to
one stratum, it cannot belong to any other stratum. Strata are collectively
exhaustive if
2 Distinguish between coding closed-ended
structured questions and coding open-ended structured questions
Coding
Closed-ended
Coding
Open-ended
Answer: Coding Closed-ended Structured Questions
The method of coding for structured questions is easier as the
response categories are decided in advance. The coding method to be followed
for different kinds of questions is discussed below.
Dichotomous questions:
3. Explain the Structure of the Research
Report. What are the guidelines for effective report writing?
[Explanation
of the Structure of the Research Report-5
Guidelines
for effective report writing-5]
Answer:
Whatever the type of report, the reporting requires a structured format and by
and large, the process is standardized. As stated above, the major difference
amongst the types of reports is that
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