MBA203 - Marketing Management

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Master of Business Administration - MBA Semester 2

MBA203 - Marketing Management

Set - 1

Q1. Write short notes on 7Ps of Marketing Mix and Marketing Planning Process.

Answer. To develop an effective marketing mix the company should consider the following factors and then choose the most

Q2. Explain Marketing Information System (MIS). What are the various characteristics of MIS?

Answer. The Internet is promptly changing the way business views marketing information systems. New business models present challenges and opportunities as organizations seek to adopt “e business” methodologies in the search for competitive mileage. All organizations are experiencing the “ripple effect” of Internet-enabled customers, supply chains, and competitors.

Q3. Write short notes on Difference between Consumer and Business Market and Buying Roles in Industrial Marketing.

Answer. Difference between Consumer and Business

Set - 2

Q1. What do you mean by Market Segmentation? What are the various requisites of effective market segmentation?

Answer. Under market segmentation strategy, the seller knows that the total market is made of many smaller homogeneous units, each of which has different wants and motivations. To meet these different demands, different products can be developed. The product managers can tailor-make products to suit the segments. This strategy attempts to penetrate a limited market in

Q2. Explain Brand? What are the various advantages of Branding?

Answer. Brand – The name linked to one or more items in the product line that is employed to recognize the source or character of item(s). Example: prudential help in recognizing the source or character of an item of a product line.

A traditional definition of brand stands as a name, word, mark, symbol, device, or a

Q3. Explain the concept of E-Marketing or Online Marketing. Explain various types of Internet Advertising.

Answer. Internet revolution has developed as an alternate way of living. Online buying has become one of the alternative living patterns in the 21st century. People are showing increased interest in online marketing as it provides a real time, interactive, and personalized

SPRING-2018

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08894344452, 8219081362