MB0039–Business Communication

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: consult4solutions@gmail.com or contact at

09882651000, 08894387490

Master of Business Administration- MBA Semester 1

MB0039–Business Communication - 4 Credits

(Book ID: B1622)

Assignment (60 Marks)

Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60

Q1.  As a speaker you are addressing a group of people. What could be the possible barriers in this communication?

Answer. Here are a few of the most commonly-found barriers in communication in an organization:

1. Perceptual Barriers: The most common problem faced these days is that of the difference in opinion between two people. The varied perceptions of every individual give rise to a need for effective communication.

Q2. What is the importance of Kinesics and Proxemics in communication? Explain with examples.

Answer. Contact/low contact nonverbal communication

Proxemics can be one criterion for the classification of nonverbal communication: We talk about contact and low-contact communication. Proximity is communicated, for instance, through the use of space, distance, touching, and body position. The use of space, the physical distance between people, and the options for touch are closely related and culture specific. Hall distinguishes four types of informal distances: public, social-consultative, personal and intimate distance. Personal distance is common in

Q3.  What are the steps in making oral business presentation?

Answer. Step1. Determine general purpose

First, either assign or have students decide on the general purpose of their oral presentation: to inform, to persuade, or to entertain or move an audience.

Then, you can help your students by pointing out that effective oral communicators are concerned with three elements: (1) content; (2) organization and (3) delivery of messages.

Q4. Imagine a new product from kids’ apparel industry. Write a persuasive letter to customers, persuading them to buy your company’s product.

Answer.  Persuasive letters changes required

The most common type of persuasive letter is a sales letter addressed to customers, persuading them to buy your company’s product. A sales letter is similar to an advertisement and uses the same “AIDA” (Attention, Interest, Desire and Action) format. This means taking the consumers through different mental stages in a particular sequence – first getting their attention, creating interest by highlighting unique features of the

Q5. You are going to face a job interview for the post of Manager-operations. Which aspects you will keep in mind while facing the interview?

Answer.

Q6. Write short notes on:

a) Skimming

b) Notices

Answer. a. Price skimming is a type of strategy that businesses use when they are first to enter the market with a product or service. With price skimming, when a product is released, it's offered at high price and then lowered later in the product's life cycle or when competition begins to enter the market.

Establish the Brand

Attracting consumers to a product or service requires establishing a strong brand your target market can connect to. Whether looking to establish a brand based on quality or status, companies use price-

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: consult4solutions@gmail.com or contact at

09882651000, 08894387490