MK0012–Retail Marketin

Spring-2015

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Master of Business Administration- MBA Semester 3

MK0012–Retail Marketing-4 Credits

(Book ID: B1723)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60

Q1. Discuss the concept of retail layout and explain the types of retail layouts.

Answer. A retail store requires comprehensive marketing planning, from determining the ... a Clothing Store Layout • How to Measure Retail Conversion • Economic Definition of the ... Part of that planning is developing effective retail layout strategies.

Types of retail

Q2. Describe the Retail Buying Process in brief.

Answer. Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers' wants and needs through a lean supply chain. In the 2000s, an increasing amount of retailing

Q3. Definition of private branding. Also discuss the advantages and disadvantages of private label from a retailer’s perspective.

Answer.  'Private Brand' a brand placed on products that a large manufacturer has created for a smaller retailer. The smaller retailer places their own private brand label on the final good which was created by a third party manufacturer.

Q4. What is E-tailing? Describe the advantages and disadvantages of E-tailing.

Answer. Electronic Retailing - E-tailing' the sale of goods and services through the Internet. Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales.

Advantages of e-retailing

 1. Lower Cost

Doing e-business is cost effective; it reduces logistical problems and puts a small business on a par with giants such as Amazon.com or General Motors. In a commercial bank, for example. a basic over-the-counter transaction costs £0.50 to process; over the Internet, the same transaction costs about £0.01. Every financial transaction eventually turns into an electronic process. The sooner it makes the conversion, the more

Q5. Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall Profitability depends on Pricing. It plays an important role in strategic decision making Process. Explain various pricing strategies are adapted by the retailer according to the Situation.

Answer. Every organization runs to earn profits and so is the retail industry.

Cost plus pricing works on the following principle:

 - Cost Price of the product + Profit (Decided by the retailer) = Final price of the merchandise.

According to cost plus

Q6. Describe any three rural retail strategies in brief.

Answer. Retail in Rural Regions is a three year project targeted to the benefit of shops in rural areas. The overall objective is improved service quality in small communities by supporting the survival, development and growth of rural retail shops. By that the project is enhancing economical growth of the regions. The vision is

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: subjects4u@gmail.com or contact at

08894344452, 08894387490