MU0018–Change Management

Spring-2015

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Master of Business Administration- MBA Semester 4

MU0018–Change Management-4 Credits

(Book ID: B1807)

Assignment (60 Marks)

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60.

Q1. Define the term ‘organizational transformation’. Discuss the various strategies to manage transformation in organizations.

Answer. Definition of ‘organizational transformation’ – Organizational transformation takes place when there is a change in the way the business is done or in the event of a re-engineering or restructuring activity.

Along with the

Q2. Describe Integrative Model for Planned Change.

Answer. Description of Integrative Model for Planned Change –

Models of Change Much of the literature on the organizational change has been based on the social psychologist Kurt Lewin’s  work. Lewin suggested that a planned change is composed of three steps: unfreezing the organization’s existing culture by discontinuing current practices, attitudes and behaviors; creating cognitive

Q3. The key purpose of communication of change is to ensure that the individuals understand what is going to happen and what is expected from them. Explain some other important needs for communicating change. Also explain the major methods and techniques for communicating change.

Answer. Explanation of important needs for communicating change - Communication is important to overcome the fears and concerns aroused by change. People wonder what effect it will have on them - will they still have a job after the change, will they maintain their rank, will they have an interesting role, what will their future be? Because these questions will always be asked, and uncertainty in a working environment reduces productivity, it's important to communicate what is changing and why.

Communication is an ongoing process. It's clearly necessary to communicate to people at the beginning of a change project - to answer their

Q4. What do you mean by resistance to change? Discuss some of the reasons for individual (employee’s) resistance.

Answer. Meaning of resistance to change - Resistance to change is the action taken by individuals and groups when they perceive that a change that is occurring as a threat to them. Key words here are 'perceive' and 'threat'. The threat need not be real or large for resistance to occur.

Reasons for employee’s resistance –

1. Misunderstanding about the need for change/when the reason for the change is unclear — If staff do not understand the need for change you can expect resistance. Especially from those who strongly believe the current way of doing things works well…and has done for twenty years!

2. Fear of the unknown — one of the most common reasons for resistance is fear of the unknown. People will only take active steps toward the unknown if they

Q5. List the types of change management strategies. Explain any two of them.

Answer. A "one-size-fits-all" approach is not effective for change management. Think about these changes:-

• Acquiring a company of near equal size

• Getting suppliers to use a new web-based form and process

• Relocating office

Q6. Write short notes on the following:-

a. Change agents

b. Kolb’s Learning Cycle

Answer. a. Change agents

A change agent is a person from inside or outside the organization who helps an organization transform itself by focusing on such matters as organizational effectiveness, improvement, and development. A change agent usually focuses his efforts on the effect

Spring-2015

Get solved assignments at nominal price of Rs.120 each.

Mail us at: subjects4u@gmail.com or contact at

08894344452, 08894387490