Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
09882651000, 08894387490
Master of
Business Administration- MBA Semester 4
MK0017–E-Marketing-4
Credits
(Book ID:
B1810)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60.
Q1. Define E-Customers with some
examples. Also explain the online buying process.
Answer. Electronic customer
relationship management (e-CRM) is seen to arise from the consolidation of traditional CRM
with the e-business applications marketplace and has created a flurry of
activity among companies. E-CRM is the proverbial double-edged sword,
presenting both opportunities and challenges for companies considering its
adoption and implementation. e-CRM creates for companies such as enhanced
customer interactions and relationships as well as personalization options, all
of which are potential sources of competitive advantage. It
Q2. An electronic marketplace
(e-marketplace) refers to a website created for common interest. It integrates
the online and physical component of a company. Discuss the five kinds of
partners in an e-marketplace.
Answer. e-CRM creates for companies such as
enhanced customer interactions and relationships as well as personalization
options, all of which are potential sources of competitive advantage. It also
explores the challenges confronting companies implementing e-CRM such as
managing an on-line channel, data integration issues and information technology
(IT) architecture challenges.
Five kinds of partners in an
e-marketplace –
There are
five kinds of
Q3. Discuss about web analytics. List
and explain the visitor statistics can be gained by using metrics.
Answer. Web analytics is the measurement, collection,
analysis and reporting of web data for purposes of understanding and optimizing
web usage. Web analytics is not just a tool for measuring web traffic but can
be used as a tool for business and market research, and to assess and improve
the effectiveness of a website.
Visitor statistics by metrics-
1. Visitors
Specifically,
I like to focus initially on unique visitors. This is the number of people that
visited your site during a specific
Q4. Explain the role of e-marketing
in online advertising and as a lead generation platform.
Answer. Online advertising, also called online marketing or
Internet advertising, is a form of marketing and advertising which uses the
Internet to deliver promotional marketing messages to consumers. It includes
email marketing, search engine marketing (SEM), social media marketing, many
types of display advertising (including web banner advertising), and mobile
advertising. Like other advertising media, online advertising frequently
involves both a publisher, who integrates advertisements into its online
content, and an advertiser, who provides the advertisements to be displayed on
the publisher's content. Other potential participants
Q5. Functions of E-marketing are
represented by 2P+2C+3S formula (Personalization, privacy, customer service, community,
site, security, and sales promotion). These functions form the framework of an
e-marketing strategy. Discuss this formula with a diagrammatic representation.
Answer. The e-Marketing Strategy is normally based and built upon the
principles that govern the traditional, offline Marketing –the well-known 4 P's
(Product – Price – Promotion –Positioning) that form the classic Marketing mix.
Add the extra 3 P's (People – Processes – Proof) and you got the whole extended
Marketing mix.
Q6. Discuss the selling methods and
sales promotion of E-marketing.
Answer. Explanation of Selling
methods –
A number of
specific selling strategies come under the umbrella of sales or selling,
including the following:
• Cold
calling
Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
09882651000, 08894387490
No comments:
Post a Comment