Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
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Master of
Business Administration- MBA Semester 3
MK0012–Retail
Marketing-4 Credits
(Book ID:
B1723)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question
carries 10 marks 6 X 10=60
Q1. Discuss the concept of retail
layout and explain the types of retail layouts.
Answer. A retail store requires
comprehensive marketing planning, from determining the ... a Clothing Store
Layout • How to Measure Retail Conversion • Economic Definition of the ... Part
of that planning is developing effective retail layout strategies.
Q2. Describe the Retail Buying
Process in brief.
Answer. Retail is the process of selling
consumer goods and/or services to customers through multiple channels of
distribution to earn a profit. Demand is created through diverse target markets
and promotional tactics, satisfying consumers' wants and needs through a lean
supply chain. In the 2000s, an increasing amount of retailing is done online
using electronic payment and delivery via a courier or postal mail. Retailing
includes subordinated services, such as delivery.
Q3. Definition of private branding.
Also discuss the advantages and disadvantages of private label from a
retailer’s perspective.
Answer.
'Private Brand' a brand
placed on products that a large manufacturer has created for a smaller
retailer. The smaller retailer places their own private brand label on the
final good which was created by a third party manufacturer.
Q4. What is E-tailing? Describe the
advantages and disadvantages of E-tailing.
Answer. Electronic
Retailing - E-tailing' the sale of goods and services through the Internet.
Electronic retailing, or e-tailing, can include business-to-business and
business-to-consumer sales.
Advantages of e-retailing
1. Lower Cost
Doing
e-business is cost effective; it reduces logistical problems and puts a small
business on a par with giants such as Amazon.com or General Motors. In a
commercial bank, for example. a basic over-the-counter transaction costs £0.50
to process; over the Internet, the same transaction costs about £0.01. Every
financial
Q5. Price is a highly sensitive and
visible part of retail marketing mix. Retailer’s overall Profitability depends
on Pricing. It plays an important role in strategic decision making Process.
Explain various pricing strategies are adapted by the retailer according to the
Situation.
Answer. Every organization runs to earn
profits and so is the retail industry.
Cost plus
pricing works on the following principle:
- Cost Price of the product + Profit (Decided
by the retailer) = Final price of the merchandise.
According to
cost
Q6. Describe any three rural retail
strategies in brief.
Answer. Retail in Rural Regions is a three
year project targeted to the benefit of shops in rural areas. The overall
objective is improved service quality in small communities by supporting the
survival, development and growth of rural retail shops. By that the project is
enhancing economical growth of the regions. The vision is multifunctional
stores running in participating regions.
1. Best
Promotion and Quality Perception
Companies with
Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
09882651000, 08894387490
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