Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
09882651000, 08894387490
Master of
Business Administration- MBA Semester 3
MK0010–Sales,
Distribution and Supply Chain Management-4 Credits
(Book ID:
B1721)
Assignment (60 Marks)
Note: Answer
all questions must be written within 300 to 400 words each. Each Question carries
10 marks 6 X 10=60
Q1. Designing the marketing channel involves the decisions
pertaining to the size of the channel, its coverage and number of levels. These
decisions are significant since it ensures the availability of goods and
services to customers at locations suitable for procurement. Discuss the
factors like channel structure, breadth and costs involved which principally
determines the Channel design.
Answer. The strict definition of scientific research is performing a
methodical study in order to prove a hypothesis or answer a specific question.
Finding a definitive answer is the central goal of any experimental process.
7 Steps Research Process
1. Determine
the problem & define the question to answer
2. Find general
background about your problem/question.
Q2. What are descriptive research
designs? Explain the different kinds of descriptive research designs.
Answer. Meaning of Descriptive
Research designs-
Sometimes
an individual wants to know something about a group of people. Maybe the individual
is a would-be senator and wants to know who they're representing or a surveyor
who is looking to see if there is a need for a mental health program.
Descriptive
research is a study designed to depict the participants in an accurate way.
More simply put, descriptive
Q3. An organization needs to be
extremely cautious in making investments in various types of inventories. The
extent of control required to be maintained on all items is not the same.
Explain some important tools of Inventory management like ABC analysis,
Just-In-Time & Economic order quantity model.
Answer.
'Inventory' The raw
materials, work-in-process goods and completely finished goods that are
considered to be the portion of a business's assets that are ready or will be
ready for sale.
Inventory
management The overseeing and controlling of the ordering, storage and use of
components that a company will use in the production of the items it will sell
as well as the overseeing and controlling of quantities of finished
Q4. Explain the SCOR model with a
diagrammatic representation.
Answer.
SCOR Model or Supply Chain
Operation Reference Model was created by Supply Chain Council Inc. It is a
non-profit organization founded by two Boston-based consulting firms: Pittiglio
Rabin Todd and McGrath (PRTM) and AMR Research (AMR) and many of their Fortune
100 clients.
SCOR Model
has many robust characteristics which are high qualified as a methodology for
supply chain
Q5. When one member of distribution
channel tries to maximize its profits at the expense of rest of the members, it
will create conflicts, resulting in the decline of profits. To avoid these
conflicts, now retail firms have started forming vertical Marketing systems
(VMS). Explain the three types of VMS through which goods and services are
usually distributed to customers.
Answer. VMS (Virtual Memory System) is an operating system from the
Digital Equipment Corporation (DEC) that runs in its older mid-range computers.
VMS originated in 1979 as a new operating system for DEC's new VAX computer,
the successor to DEC's PDP-11.
Q6. Describe the supply chain
Benchmarking Procedure.
Answer. Benchmarking is the process of comparing one's
business processes and performance metrics to industry bests or best practices
from other companies. Dimensions typically measured are quality, time and cost.
In the process of best practice benchmarking, management identifies the best
firms in their industry, or in another industry where similar processes exist,
and compares the results and processes of those studied
Spring-2015
Get solved
assignments at nominal price of Rs.120 each.
09882651000, 08894387490
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